Articles
Tag: predictive analytics (page 6)
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Analytics is Everywhere
We saw the usual spate of announcements coming from the major software companies this fall. Lots of new extensions to the Salesforce.com and Oracle marketing clouds, Adobe extensions and updates to Creative Cloud, and most recently, IBM’s Launch of IBM Verse. And that’s just the big players.
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Thanksgiving, Big Data and a Few Turkeys
If anyone has the scoop on what people are thankful for, it’s Facebook. They don’t need to tap anyone on the shoulder, send out any surveys or buy any data sets. The world’s leading social networking site is rich in “likes," data, and some of the world’s best data scientists.
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Making Existing Big Data Investments Work For You
Big data has finally arrived and is quickly maturing. IT leaders are now shifting from thinking about the possibility of making investments in big data platforms to thinking about how to get more out of the investments they’ve already made. And with good reason.
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Marketing to the Segment of One is Closer Than it Seems
Relevant and Timely Let’s discuss the why, how and what behind marketing to the segment of one: Why market at this level? How do you market to the segment of one? What technologies and processes enable this type of marketing? Why would an organization want to market at this level?
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The Customer Intent Wake Up Call
Companies aspiring to be customer-aligned add a few more dials to the conversation -- what should the chief customer officer be measured on, beef up the customer success team, invest in employee engagement / culture initiatives, innovate their customer engagement strategy, and/or shift from a product-feature-pushing sales model to a
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Transform the Customer Journey with Predictive Analytics
Predictive analytics is on the rise. Two years ago, retail chain Target was able to find out a teenage girl was pregnant before her father even did. While this revelation sparked controversy around issues of user privacy, the incident demonstrates the power of data. Data can also predict user behavior.
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Three CX Consultants Share Strategies in 'Connect'
As marketing shifts from campaigns and brand-building to analytics and cross-channel personalization, there's growing importance in understanding and shaping each customer's experience.
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Aimia Ups Its Customer Analytics Line With New Partnership
Looking to strengthen its analytics capabilities, Aimia today announced it will invest in Fractal Analytics as part of a "long-term partnership." The Montreal, Quebec-based loyalty management company said it hopes to augment its 4,300-person workforce with the "best in class" analytics team from Fractal, a 14-year-old company best known
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Salesforce Adds Mapping and Data Features to Journey Builder
Salesforce announced plans for a new drag-and-drop mapping option to Journey Builder today, one of several new features that should make the tool more user friendly for marketers.
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Getting Big Data Smart with Nara Logics, Solix, Actian
“Big Data” and “Small Returns” are two labels you won’t find together in marketing literature all that often. But the reality is that’s exactly what many companies are finding as they venture onto the pastures of computing’s third platform.
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Predictions Gone Awry: 4 Unexpected Impacts of Big Data
Big data was no exception.
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Do Omnichannel Principles Work for B2B?
In the B2B world text messages, in-store shopping and coupons are close to irrelevant. Impulse buys never happen, acquiring a new customer unsolicited is unlikely, and while e-commerce does exist, its intent is entirely different. It’s not surprising that omnichannel is not a hot buzzword in this space.
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Can Microsoft's Newest Azure Service Help Change the Future?
No, Microsoft’s new boss, Satya Nadella, hasn’t gone loopy on you. But today the world’s largest software provider unveils a cloud-based, big data/analytics solution to help enterprises predict the future and to react to it -- ahead of schedule -- thereby increasing the odds of achieving a desired result.
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Future Talk: Blab Updates Tool to Predict Online Conversations
The company, which released the second iteration of its product today, doesn't rely on magical premonitions, intuition or manipulations. Instead, Blab applies "proprietary technology and big data processing to contextualize and predict tomorrow’s online conversations today.
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