Articles
Tag: predictive analytics (page 4)
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Predictive Analytics: A Reality Check for B2B Marketers
You can’t read an article, go to a conference or go into a marketing planning session without discussing “predictive analytics.
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Discussion Point: What's the Promise of Predictive Analytics? #pawcon
SAN FRANCISCO — Predictive analytics professionals of all kinds are attending Predictive Analytics World here this week to learn how to strengthen their predictive analytics deployments, capitalize on data science and better leverage big data.
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Customer Service Becomes Predictive
People expect more from customer service these days. And while customer service organizations are finally shifting away from reactionary to more proactive service, in highly competitive markets disrupted by customer-centric business models, proactive service is already just table stakes.
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IBM Gears Up to be a Big Data Hub
Data is a first class citizen in today’s business world.
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IBM Adds to its Predictive Might, Acquires IRIS Analytics
There’s no good time to catch someone using your stolen credit card, but doing so as it is happening sure beats discovering it when you get your bill. But according to IBM only 16 percent of banks who participated in a recent study indicated that they could predict fraud as
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Speed Read: Boost ROI With Predictive Marketing
It only stands to reason that a company engaged in predictive marketing would promote a survey that found predictive marketing and analytics significantly outperform others across many business metrics, such as revenue growth and customer engagement. But the first study — based on survey of 150 U.S.
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News You Can Use: Security Managers Need Better Tech, Staff
Enterprises continue to invest in information security technology. But they can't get the right people in place to execute — or enough of them. Security managers reported significant obstacles in fully realizing the benefits of Security Information and Event Management (SIEM) solutions because of lack of staff expertise (44.
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Remember Retailers, It's a Big World Out There
Predictive analytics give retailers the chance to forecast sales in ways previously impossible. But many struggle with where to begin when faced with the seas of available data — customer preferences, historical performance, industry trends and other micro- and macro-economic factors.
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Honesty Pays in Data-Driven E-Commerce
Sales and marketing have used big data and predicative analytics to drive customer engagements for as long as big data and predicative analytics have been around. And the opportunities become even greater when paired with e-commerce.
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Salesforce Plans to Make Marketing Cloud Even Smarter
The company is adding new capabilities called predictive journeys to the mix.
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Can Machine Learning Help You Keep Your Customers?
In today’s digital economy, consumers have quick recourse if they’re not happy with a company’s services: turn to social media, move to a competitor or simply disappear without a trace.
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Data Takes the Guesswork out of Customer Experience
Digital analytics are creating petabytes of new first- and third-party consumer insights on a daily basis. Improved data collection strategies mean that consumer activity can be tracked across multiple channels, both online and off — from initial impression through conversion and beyond.
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Revamp Marketing to Boost Your Bottom Line
Things are changing around us faster than we can catch up. Marketing, which has always been integral to business success, now has the potential to be an even bigger game changer.
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Shine a Light on Your Dark Data
For those worrying about the data security issues caused by enterprise file sharing or poorly constructed information management strategies, add a new item to your 'things to worry about' list — dark data.
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