Articles
Tag: predictive analytics (page 3)
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Big Data Analytics Success Depends on These 3 Ingredients
The explosion of activity in the big data analytics sector is both undeniable and understandable. Done well, big data can help companies realize valuable data and business insights that translate into business value. The Royal Bank of Scotland, for example, has used big data analytics to underpin a strategy
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Put the Power of Predictive Analytics in Business Users' Hands
What if you could better understand the characteristics of individuals likely to commit fraud or customers at risk of attrition? What if you could personalize your marketing outreach and website content for each individual customer? What if you could target only the customers you knew were most likely to respond
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How to Think Human in a Digital World
It used to be a given that human contact was part of making any purchase.
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Let Go Of Your Viral Marketing Dreams
There’s a lot to be said for the ability to predict trends based on cognitive algorithms. But you know what? This tactic is reactive. We focus so much on redirecting consumer attention based on what’s come before and fail miserably at shaping trends and directing consumer attention ever forward.
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Forget the Things, Focus on the IoT Experiences
Digital disruption threatens many companies with extinction.
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Lattice Continues the Big Predictive Analytics Push
San Mateo, Calif.-based Lattice Engines launched a new predictive analytics platform to help marketers optimize customer-related workflows. The announcement — just two days after Bluecore, a data marketing platform for e-commerce brands, released a new predictive analytics offering of its own — reflects strong marketing industry interest in predictive analytics.
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Bluecore Gives Marketers New Predictive Analytics Tool
There was a time way back when — about 12 months ago — when digital marketers were happy using analytics to understand customer behaviors. Now they've upped the ante: they want to use predictive analytics to understand future behaviors, a decidedly more difficult task.
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Split Testing at Scale: Avoiding the Phantom Lift
Winston Churchill famously said, "To improve is to change; to be perfect is to change often." If you are an advertising agency, an e-commerce space or any website that relies heavily on clicks, purchases and form completions, split-testing is not only valuable, it's crucial.
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3 Guiding Principles for Predictive Analytics Success
The retail industry has become intensely competitive, dotted with name brand incumbents, disruptive e-commerce challengers, boutique establishments and everything in between. Naturally, this hyper-competitive environment empowers customers to demand more choices and options than ever before, ultimately leading to downward pressure on retailer margins.
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Retain Your App Users With Predictive Analytics
Mobile apps are everywhere and people can’t stop using them. Recent data shows that 90 percent of a consumer’s time spent on mobile is spent in apps. So, even if you haven’t been involved in marketing mobile apps yet, you probably will soon.
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Radius Eyes the Enterprise, Expands Predictive Analytics Focus
B2B predictive marketing provider Radius is going big — as in targeting enterprise companies. Radius CEO Darian Shirazi told CMSWire the San Francisco-based company is shifting from small- and medium-size businesses (SMBs) to B2B marketers of all sizes.
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Leveraging the Power of Predictive Analytics to Control Churn
The subscription economy has forced a huge shift in the way companies approach their customers. The game is no longer a race to acquire new customers, but rather to hone in on retention and upsells. A Pacific Crest 2014 Private Software-as-a-Service (SaaS) survey found that it costs $0.
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Predictive Analytics Makes Marketing Dollars Work Harder
Predictive analytics can make every marketer more impactful and every marketing dollar go further. It's just one benefit of the digital age. The non-digital age was filled with opinions, perceptions and a lot of hope. Marketing has always been about right messaging and reaching its intended audience.
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Where Does AI Surface in the Workplace? Everywhere
The idea of artificial intelligence (AI) has been around for thousands of years, dating back to some of the earliest Greek myths. Those early stories show our infatuation with the concept that we could imbue machines with that most human of qualities: independent thought.
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