Articles
Gone are the days when a simple survey could tell you everything you need to know about your customer experience. Take a look at the future of CX analytics.
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Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.
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Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more.
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Machine learning research is progressing at a startling pace, with downstream implications for marketers and businesses alike.
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This article will look at how NLP and conversational AI are being used to improve and enhance the call center operations.
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Although AI shouldn’t take over everything, it can automate tasks to reduce friction and create room for humans to shine.
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Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.
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The IIoT is becoming a key part of the digital workplace and many vectors are turning to it to make workers more productive. Here's how.
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Customer experience is at its heart a human endeavor, but the right technology can move the dial on CX efforts.
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Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
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Lack of transparency into machine learning behavior causes issues of trust. Businesses must overcome these issues before it can adapt and use AI technology.
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No question that predictive analytics is a hot topic but according to recent data more than half of CEOs don't trust the accuracy of their data. Here's why.
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Predictive technology helps companies use historical and behavioral data to anticipate decisions their customers will make in the future.
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