Articles
Tag: ppc
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The 8 Most Popular Types of Digital Marketing
A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.
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[Infographic] The Future of SEO in the Enterprise
As long as content is king, search engine optimization remains relevant. It takes more than just a few Google updates, or the mounting evidence that shows pay per click advertising gets more leads to keep marketers from pouring time, effort and lots of money in to SEO strategies.
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Not Provided: Investigating the Impact of Google's SSL Enhancement
Quick! Open up Google Analytics, go to Traffic Sources. Click on Search and then select Organic from the drop down menu. Chances are the first item in a long list of keywords will be “not provided.” But what exactly does that mean? Recently we spoke with Doug Wheeler, Optify's chief
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Navigating WordStream's Internet Marketing 150
Forget the Magic Quadrant, and say hello to the internet marketing map. WordStream, provider of best-in-class search marketing solutions, has released its 2012 Internet Marketing 150, which compiles the top software and SaaS providers currently doing business in 10 major business categories.
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A Twist on Traditional Search: Find Out What is in Demand
What if you could spot a trend before it is one? Curt Dalton wondered the same thing. With his Internet Time Machine, a search retrieval and analysis engine, companies can reverse the traditional process for finding relevant searches related to specific products and niche interests. Trends: Supply v.
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Boost Organic Search Rankings with Enquisite Campaign
A new application from California-based search software provider Enquisite could be about to change the way digital marketers spend their search engine marketing (SEM) budgets. SEM is the business of tracking users search habits based on keywords and focused intent, analyzing those habits and turning them into business leads.
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ad:tech Chicago: Actions Speak Louder than Clicks
My last ad:tech session of the week was Actions Speak Louder than Clicks: Exploring the Laws of Relationship Marketing. I don't know if "laws" was an adequate description, as we mainly parsed out a single big one.
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ad:tech Chicago: We Don't Have a Search Beast; We've Got an Ego Vacuum
On Wednesday morning at ad:tech in Chicago, I hit Managing the Search Beast, the first of the several SEO/SEM seminars I masochistically slated myself to take.
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