Articles

Tag: plas

Belated Holiday Gifts for E-Marketers: Data Reports

Tom Murphy | Jan 29, 2015

By now, big retailers have dumped the last of their holiday decorations and e-marketers have already started making plans to boost revenue the next time around.

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Google PLAs Can Help Small Businesses Get Noticed

Katie Ingram | Feb 26, 2013

Google’s Product Listing Ads (PLAs), may narrow the revenue gap between SMB ’s and enterprise businesses as they are more focused on the product being sold, instead of the company selling it.

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DataPop Releases Semantic Advertising Platform for Google PLAs

Katie Ingram | Feb 26, 2013

Online advertisement optimization company DataPop has launched a semantic advertising platform that integrates with Google's Product Listing Ads (PLA) platform. The company claims triple digit improvements on clicks and conversions. What is DataPop? Advertising industry veterans Jason Lehmbeck and John Zimmerman launched DataPop in 2008 to create easier, but efficient

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Tag: plas

Belated Holiday Gifts for E-Marketers: Data Reports

Google PLAs Can Help Small Businesses Get Noticed

DataPop Releases Semantic Advertising Platform for Google PLAs