Articles
Pinterest has a massive user base, but what’s most interesting for marketers is what those users search for. Here's where Pinterest Trends comes in.
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Social commerce has finally arrived, with U.S. consumers spending $26.97 billion on social platforms in 2020 alone. Here's what marketers should watch for.
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Pinterest released a new tool, Pinterest Trends, in beta last December, to provide marketers a view into the top US search terms from the previous 12 months.
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Pinterest marketing is often overlooked by enterprise brands, but these software companies are investing time and money into the growing social network.
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Pinterest just acquired Instapaper, an app that allows users to save web content so that it can be read later, even from a different device.
Similar to Pocket, Readability and Feedly, among others, Instapaper was launched in 2007 by Tumblr co-founder Marco Arment. In 2013, Arment sold a majority stake in the company to betaworks, a New
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“Buy” buttons are popping up all over social media — and Pinterest, Google and Instagram are getting into the game.
But will these latest ventures into e-commerce pay off? Just last year, Facebook launched its “buy” button, while Twitter began testing its own version.
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It's easy for people to spend time on popular social media platforms — and, increasingly, the platform of choice is Pinterest. The growing use of the image sharing social media platform has created a high quality of influence on retail and branding.
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Since the early days of e-commerce in the mid to late 90's, businesses had a vision to merge content and commerce into a seamless experience. What people discovered pretty quickly in the 90's was that merging content and commerce was really challenging.
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Continuing its effort to turn its platform into a revenue generating service, Pinterest is enhancing its API platform to give marketing companies more insight. TechCrunch reported today that Pinterest is preparing to announce a new initiative that will allow businesses to gain a better understanding of Pinterest trends, along with the
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As the just-released Social Intelligence Report by Adobe Digital Index (ADI) for Q4 2013 clearly explains, marketers who fail to advertise on social networks are missing a large audience for a relatively low cost.
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Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars.
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This week's launch of Microsoft's Socl app does little to help the crowded social scene.
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This week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.
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One day you're worth $27 million, the next more than $3 billion. It's just another day, er, week in social media ... Twitter isn't the only company discovering its value.
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