Articles
Tag: pierre debois (page 9)
-
How Google Tag Manager Trigger Groups Improve Analytics
Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.
Continue reading...
-
How to Avoid SEO Cannibalization
Sometimes it's possible to have too much of a good thing — and so it goes with SEO cannibalization.
Continue reading...
-
3 Questions for Marketers to Ask Before Buying New Software
Three questions which can help marketers triage which features will best blend data, analytics and machine learning development into a technology stack.
Continue reading...
-
A New Facebook Ad Metric Matches Spend to Cross-Channel Experiences
One specific update for Facebook ads consolidates multiple return on ad spend reports into a single, cross-channel view.
Continue reading...
-
Facebook Ad Metrics Updates Aim to Help Marketers Track Reach
Facebook started rolling out a number of new ad metrics in recent weeks and is retiring a number more today in response to marketers' requests.
Continue reading...
-
New Google Data Studio Features Help Marketers Tell Better Stories With Data
Google Data Studio introduced three new features which are aimed at making creation and collaboration on reports easier.
Continue reading...
-
Why a Platform of Inclusion Is Vital for Data-Driven Diversity
Brands must leverage diversity in creative and data management teams or risk offending consumers.
Continue reading...
-
How Marketers Can Use Regressions for Better Machine Learning Initiatives
Looking to establish relationships in your data? Regression analysis can help.
Continue reading...
-
Google Data Studio Enhances Report Development With 3 New Features
Three new Google Data Studio features meant for faster insights and easier report development.
Continue reading...
-
Dimension Reduction: Preparing Marketing Data For Efficient Machine Learning
Marketers must be deliberate when adding dimensions to a machine learning model. The cost of adding too many is accuracy.
Continue reading...
-
How the Right Influencers Boost Brands and Analytics
The right influencer can strengthen a brand and improve the quality of engagement — but the key is finding the right one for your brand.
Continue reading...
-
7 Trends That Will Impact Analytics in 2019
A look ahead at the trends that will influence the field of data analytics in 2019.
Continue reading...
-
Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
Continue reading...
-
Beware of Technical Debt in IoT Projects
Too often, in our rush to deploy new solutions or services, we don't fully think out the long-term implications.
Continue reading...
