Articles
Tag: pierre debois (page 5)
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How Analysis Hub in Google Analytics GA4 Eases Ad-Hoc Analysis Workflows
GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations.
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New Data Import for Google Analytics GA4 Is a Workflow Boon
The data import feature is a much-needed upgrade for data management within Google Analytics.
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Bringing Diversity and Inclusion Into the Board of Directors
Experts say barriers to boardroom diversity exist because of the way boards are typically formed. New legislation looks to break down those barriers.
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How To Use Cohort Analysis in Google Analytics' GA4
Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
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Why Marketers Should Be Thinking About YouTube Hashtag Optimization
YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out.
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Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus
Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
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Apple's App Tracking Transparency: A New Direction for Consumer Privacy
Apple's ATT framework represents a significant moment: a computer manufacturer is influencing what regulatory actions should exist in the advertising industry.
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How to Use Instagram Search Optimization: A New Kind of SEO
Instagram has introduced a new variation on its search, one in which marketers should consider as social media optimization, a complement to SEO.
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Social Media Trends to Consider in Your 2021 Marketing Strategy
The "social" part of social media took on a whole new weight in 2020, as the COVID-19 pandemic restricted people to small groups and away from indoor venues.
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What 2020 Analytic Trends Will Remain Trendy in 2021?
For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text.
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How to Create Dashboard Frameworks That Support Marketing Analysis
The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times.
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Get Your SEO House in Order for 2021
SEO strategy once meant "I want to be number one for this keyword.” That strategy makes sense for a simple website ... being launched in 2001.
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How to Form the Right Questions to Gain Insights From Your Data Models
Any discussion, be it a casual chat or formal presentation, should include an open-ended question that relates to the objectives for the data.
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How Pipelines Can Help Marketers Gain a Better Understanding of Machine Learning
Understanding pipelines is a good place for marketers to start learning about machine learning without feeling overwhelmed.
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