Articles
Tag: pierre debois (page 2)
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Hit an Analytics Bottleneck? Here's How to Get Unstuck
Sometimes people hit a wall when working with data. Here are some common bottlenecks and how to get unstuck.
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How to Choose the Right Data Visualization
Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick.
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What Analytics Trends Should Marketers Expect in 2022?
Marketers must consider how current trends impact their teams and deliverables for their clients.
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How to Analyze Conversion Paths in Google Analytics GA4
How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.
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How to Set Up Conversion Events in Google Analytics 4
Conversion events are a key step in helping analysts pinpoint which marketing activity is best answering critical business objectives.
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Machine Learning Trends for Marketers to Watch in 2022
Machine learning research is progressing at a startling pace, with downstream implications for marketers and businesses alike.
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What Social Media Trends Will Emerge for 2022?
The rise of AR, social media platforms play catch up to TikTok and more predictions for marketers to watch on social media in the year ahead.
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Google Introduces Conversion Goals for Google Ads
Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks.
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Should We Still Care About Bounce Rates?
Google eliminated bounce rates from Google Analytics reporting. Should we still be following this metric?
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Using Social Media as an Entry Point to Marketing Attribution
Marketers understand the importance of attribution, but remain unclear where to start.
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Google Data Studio Introduces a Microsoft SQL Server Connector
The connector makes it easier to bring data from Microsoft SQL databases into Google Data Studio.
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Social Commerce Is Finally Here
Social commerce has finally arrived, with U.S. consumers spending $26.97 billion on social platforms in 2020 alone. Here's what marketers should watch for.
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Why Facebook Discontinued Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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How Unit Tests Help Marketers Ensure Data Quality and Data Privacy
Marketers need a fundamental understanding of unit tests in order to join in discussions and planning with developers. Here's why.
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