Articles
Tag: pierre debois
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Google Analytics Introduces Migration Tool for Conversion Transition to GA4
Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4.
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How to Apply Text Classification as a Keyword Strategy for Advanced SEO
Choosing where keywords go within content will feel much like arranging furniture.
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How to Analyze Impression Share in Your Digital Ad Campaigns
Impression share is an indicator metric for comparing ad performance against the performance of others' ads.
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How to Use Keyword Density in a Modern SEO Strategy
In marketing you must jump at your opportunities, sometimes requiring a flying leap.
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How to Repurpose Content for Social Media Strategies
Repurposing content is a critical priority for connecting with customers now, and social media is the perfect avenue.
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How Google TOPICS Impacts the Analytics Ecosystem for Marketers
Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers?
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How Marketers Should Prepare for Google's Universal Analytics 2023 Sunset
Google is sunsetting Universal Analytics next year and will go all in with Google Analytics 4
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Why Analytics, Accessibility Are Essential for Designing Digital Customer Experiences
Accessibility has become a growing influence on design and UX today.
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Play It Again, Sam: Use Clubhouse Replays to Improve Your Social Media Strategies
Clubhouse Replay offers B2B marketers an intriguing mix of benefits that can strengthen engagement of potential customers as they turn to social media.
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What's the Best B2B Social Media Marketing Strategy for Your Brand?
Finding the right digital community to bolster your business used to be a simple task. Now the onus is on B2B marketers to get social media right.
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What Marketers Should Know About Consumer Data Transfers
Consumer data transfers between the European Union and US have led to fines against major tech companies. But what is the marketing impact?
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How Amazon SageMaker Studio Assists Marketers With Machine Learning
Marketers are always challenged to raise their machine learning knowledge, but have a few options to do so without being overwhelmed by programming code.
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Hit an Analytics Bottleneck? Here's How to Get Unstuck
Sometimes people hit a wall when working with data. Here are some common bottlenecks and how to get unstuck.
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How to Choose the Right Data Visualization
Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick.
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