Articles
Tag: phygital
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Phygital: A Confusing Neologism for a Very Real Problem
I dislike the term phygital, period, but especially in a marketing or customer experience context.
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Top Customer Experience Trends You Should Watch in 2023
Customers have higher expectations when it comes to personalization, smooth omnichannel experiences, 24/7 access and control of their own narratives.
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5 Ways Retail Brands Can Optimize In-Store Experiences During the Holidays and Beyond
Shopping on the internet simply can’t replicate the tangible, up-close-and-personal experiences that remain ideal for many kinds of products.
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How to Create Better Hybrid Retail Customer Experiences
Studies have repeatedly found brands falling short of customer expectations when it comes to delivering winning CX, especially in the hybrid retail world.
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Breaking News: Customers Don’t Care About Your Offline-Online Strategy
Many retailers are trying to make the so-called "offline-online" connection work. Most consumers don't actually care about it.
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Get Phygital and Tone Your Customer Experience
How brands can embrace the phygital to improve the customer journey.
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1 Trip to the Mall, 2 Hybrid Customer Experiences
There's more to the mall than the food court. It's a haven for companies embracing hybrid customer experiences.
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Customer Experience in a Tube: London Transport Lessons Learned
The customer experience in the London “Tube” was enlightening and gives a peek into the future of digital CX. There remains room to grow.
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Can Branded Storefronts Help DTC Brands Succeed?
As consumer dollars shift away from goods and toward experiences, it may not seem like the best time for brands to bet on physical retail space for revenue.
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