Articles
Tag: phil kemelor
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One Analytics Tool Doesn't Cut It: An Integrated Analytics Approach
By bringing together four different forms of analytics, brands can gain a clearer understanding of where their customer experience is falling short
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Technology, Strategy Tips for Your Digital Analytics Program
Phil Kemelor turns to The Big Lebowski for some inspiration on important digital analytics questions.
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Understanding and Meeting the Challenges of Digital Transformation
How do you create a digital transformation adoption strategy?
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Phil Kemelor: Analytics Should Be a Cross-Disciplinary Effort
For Phil Kemelor, being able to communicate the real value of digital analytics to business people is what helps build a solid foundation for successful projects. “It’s about getting people to feel that they can buy into what’s going on around them,” he said.
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5 Ways to Measure the Impact of Digital Experience on Lead Generation
How do you link the value of positive digital customer experience to online lead generation? The question seems reasonable enough, but the answer doesn’t come so easily.
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Your Mobile Ecommerce Strategy: Smart, Focused and Personalized
Personalization can play a big part in any mobile ecommerce strategy, but only if you remember the golden rule: personalization is a two-way street. For your customer, it’s a way to receive relevant content and offers so they can make decisions more quickly.
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DX Leaders: Digital Transformation Starts With Cultural Change
Phil Kemelor has spent years at the intersection of marketing, content and customer service, leveraging analytics to guide digital strategy. After careers in journalism, marketing and university research, he combined what were at the time new technologies to create the country’s second largest subscription newsletter publisher.
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What We Learned at CMSWire's DX Summit
The first CMSWire conference for marketing technology professionals led to some candid discussions about what changes businesses need to make, and not just to their technology.
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How Do You Evaluate Your Digital Analytics Team's Success?
There’s certainly a school of thought that ties digital analytics team success to the bottom line…did you make money, did you save money? And then there is the customer satisfaction perspective…do your stakeholders think that you provided good service? Or, you can make it personal, and create performance metrics as
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Signs on the Road to Digital Analytics Maturity
There's a danger when we turn to competitive analysis to compare progress against others in the same industry.
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Who Will Pay for Your Digital Analytics Program Next Year?
Central marketing or digital organizations are not necessarily funding digital analytics programs anymore. At least this is what I see with our clients and in a sampling of digital analytics programs.
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What's Trending in Digital Analytics
Here's a taste of some of the topics that came up this year: 1. Analytics Platforms No one really talks about analytics tools anymore.
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The Truth About Competitive Analysis
"Don't look back. Something might be gaining on you." And think about how a runner on first base can disrupt the pitcher’s concentration from throwing a strike to a batter. The result in both cases? Distraction from what you’re trying to accomplish.
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Introducing the Chief Listening Officer
Providing Value to Customers In developing digital communication and marketing strategies, there is little discussion about “listening.” It is generally about “acquisition,” “conversion,” “engagement” and “retention.
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