Articles
Tag: personas
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11 Things You Can Do to Ensure Your Journey Maps Are Actionable
Are you getting the most out of your journey maps? With this 11-step process, you can ensure your efforts don’t go to waste.
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Build a Buyer Persona in 5 Steps
Want to reach the right people with the right message at the right time? Buyer personas could be the answer.
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How Customer Personas Fuel Good Content
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively.
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Personas and Analytics: Unlocking What Motivates Your Customers
Everything you need to know about personas, segmentation and fueling customer insights with data.
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Avoid Making These 7 Marketing Personalization Mistakes
Here are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts.
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3 Ways to Center Your Business Around Customer Experience
For customers, the experience your brand offers is just as important as the product.
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Lessons Learned: One VP Shares His Remote Onboarding Challenges and Best Practices
An employee who's onboarded people remotely and has been onboarded himself shares lessons learned.
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How to Create Customer Personas
The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.
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Oracle Endeavors to Enhance the Employee Experience With Oracle Journeys
Oracle announced Oracle Journeys, a new platform that aims to deliver a more personalized and streamlined employee experience within Oracle Fusion Cloud HCM.
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Make Every Day Valentine’s Day by Showing Love and Empathy to Customers
More than ever, consumers are seeking out and staying loyal to businesses that display understanding and empathy in every interaction.
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How to Create Customer-Driven Content That Converts
If marketers could find a silver lining from the challenges we’ve faced since March, it would be that we’ve slowed down to focus on customer engagement.
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5 Ways CMOs Are Using Data to Drive Customer Loyalty in 2020
If companies don’t adapt their marketing and content strategies during these times to drive loyalty, they risk losing customers to brands that do.
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Mapping Employee Journeys Can Make a Better Workplace
Are you building employee journeys just like your CX team builds customer journeys?
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5 Ways To Improve The Customer Journey Map for Better Customer Experience
CX has become a top priority, as companies work to meet shifting customer needs and customer journey maps are a critical part of delivering on those demands.
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