Articles
It's surprising how many organizations have adopted a headless CMS without adopting a headless approach to their content strategy.
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Even if improving customer experience isn't your primary goal in digital transformation, it is important to understand how CX connects to your initiative.
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How do marketers reconcile the increasing customer demand for CX with decreasing CX expenditure? It starts with how we use data.
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As a marketing or CX leaders, does it ever feel as if some essential yet undefined quality of personalization continues to evade your grasp?
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New data from the CDP Institute shows the CDP industry continued to expand in the first half of 2021 after a slowdown in 2020.
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With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights.
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Recently, Facebook CEO Mark Zuckerberg outlined Facebook's future in the metaverse. However it's still likely a pipedream. Here's why.
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The hotel has data about every time I’ve stayed at its properties for the last 16 years. So why doesn't the front desk agent know if I've stayed there before?
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It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must
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The machines now run the show. Marketers today depend on automation and AI.
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In this edition of the CX and marketing Newsbyte, Zoom acquires Five9, Qualtrics acquires Usermind, DemandScience acquires the Airborne app and news.
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Tealium introduces functions, Northpass integrates with HubSpot CRM, and more customer experience software news from around the CX and marketing industry.
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While many marketers see personalization as the way forward, the challenges getting there can be daunting.
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Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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