Articles
Tag: personalization (page 8)
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Personalize at Scale With Modular Content
It's surprising how many organizations have adopted a headless CMS without adopting a headless approach to their content strategy.
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The Link Between Digital Transformation and Customer Experience
Even if improving customer experience isn't your primary goal in digital transformation, it is important to understand how CX connects to your initiative.
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Getting to the Heart of Data-Driven Experience Optimization
How do marketers reconcile the increasing customer demand for CX with decreasing CX expenditure? It starts with how we use data.
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We've Forgotten the Most Important Part of Personalization
As a marketing or CX leaders, does it ever feel as if some essential yet undefined quality of personalization continues to evade your grasp?
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CDP Trends: The Market Bounces Back After a Slow 2020
New data from the CDP Institute shows the CDP industry continued to expand in the first half of 2021 after a slowdown in 2020.
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A Look at the Top 5 Marketing Automation Software by Market Share
With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights.
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Why Facebook's Metaverse Is Still Only A Pipedream
Recently, Facebook CEO Mark Zuckerberg outlined Facebook's future in the metaverse. However it's still likely a pipedream. Here's why.
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Shouldn't You Know If a Lifetime Customer Stayed Here Before?
The hotel has data about every time I’ve stayed at its properties for the last 16 years. So why doesn't the front desk agent know if I've stayed there before?
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6 Best Practices That Will Improve Your Digital Marketing Strategy
It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must
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Feed the Marketing Machines, Future-Proof Your Business
The machines now run the show. Marketers today depend on automation and AI.
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Zoom Acquires Five9, Qualtrics Acquires Usermind and More CX News
In this edition of the CX and marketing Newsbyte, Zoom acquires Five9, Qualtrics acquires Usermind, DemandScience acquires the Airborne app and news.
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Tealium Announces Functions, Northpass Integrates with HubSpot & More CX News
Tealium introduces functions, Northpass integrates with HubSpot CRM, and more customer experience software news from around the CX and marketing industry.
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Why Is Marketing Personalization So Hard?
While many marketers see personalization as the way forward, the challenges getting there can be daunting.
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Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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