Articles
Tag: personalization (page 7)
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6 Ways AI-Based Personalization Is Improving the Customer Experience
AI, ML and NLP are changing the ways brands interact with customers. This article will look at the ways they are shaping marketing personalization.
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Focus on the Basics to Get Personalization Right
Personalization is part and parcel of the customer experience and customer engagement, but we clearly have room to improve.
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Marketing Platform Simon Data Announces New Product Offerings
Simon Data announced the launch of two new products last week: Simon Journeys, and Simon Mail.
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Customer Experience Automation and the Human Touch
Although AI shouldn’t take over everything, it can automate tasks to reduce friction and create room for humans to shine.
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Optimize Content Operations With a Modular Content Strategy
How can content marketing and creative teams scale up content with fewer resources than ever before? Modular content shows the way.
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dotCMS Announces Growth Investment and New Leadership, Board Members
Content management system provider dotCMS announced a new investment and the appointment of new leadership and board members to help its global expansion.
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3 Customer Experience Lessons Brands Can Learn From Amazon
When it comes to hyper-personalization and CX, Amazon is one of the first brands that people think of. What lessons can be gleaned from the tech giant?
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CM Group Merges With Customer Engagement Company, Cheetah Digital
CM Group, a portfolio of marketing technology companies focused on multichannel digital marketing, announced its merger with Cheetah Digital last week.
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Personalization of Product Hierarchies: 3 Data-Driven Approaches
Personalization is a process of anticipating and meeting user needs. Starting with navigational constructs is an easy to validate way to begin.
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Qualtrics Announces Upcoming Release of Experience ID
Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
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Is 2022 the Year We Get Good at Creating 1:1 Customer Experiences?
Marketers have been talking about personalization for years, so why haven’t all brands perfected it?
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6 Personalization Mistakes to Avoid for Better Digital Experiences
By taking steps to avoid common personalization mistakes, companies can turn bland, cookie-cutter interactions into experiences their customers will love.
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What Do We Mean by Personalization?
Personalization should be built around developing empathy. It’s about understanding your customers.
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What iOS 15 Means for Marketers
Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
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