Articles
AI, ML and NLP are changing the ways brands interact with customers. This article will look at the ways they are shaping marketing personalization.
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Personalization is part and parcel of the customer experience and customer engagement, but we clearly have room to improve.
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Simon Data announced the launch of two new products last week: Simon Journeys, and Simon Mail.
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Although AI shouldn’t take over everything, it can automate tasks to reduce friction and create room for humans to shine.
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How can content marketing and creative teams scale up content with fewer resources than ever before? Modular content shows the way.
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Content management system provider dotCMS announced a new investment and the appointment of new leadership and board members to help its global expansion.
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When it comes to hyper-personalization and CX, Amazon is one of the first brands that people think of. What lessons can be gleaned from the tech giant?
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CM Group, a portfolio of marketing technology companies focused on multichannel digital marketing, announced its merger with Cheetah Digital last week.
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Personalization is a process of anticipating and meeting user needs. Starting with navigational constructs is an easy to validate way to begin.
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Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
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Marketers have been talking about personalization for years, so why haven’t all brands perfected it?
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By taking steps to avoid common personalization mistakes, companies can turn bland, cookie-cutter interactions into experiences their customers will love.
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Personalization should be built around developing empathy. It’s about understanding your customers.
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Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
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