Articles
Tag: personalization (page 2)
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5 Ways Transparent Personalization Can Win Over Customers
When done wrong, personalization can make people fear for their privacy. And customers that experience bad personalization are willing to do something about it.
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What Corporations Have Your Data and What Are They Doing With It?
Today’s consumers create massive amounts of data, and companies aren’t letting that information slip away. Learn exactly what they’re doing with it instead.
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Connected Customers, Connected Data, Connected Journeys
To understand and cater to today’s constantly-connected customers, brands must look at the entire connected customer journey, not just individual touchpoints.
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4 Methods for Hyper-Personalization That Get Results
Personalization based on audience segmentation is no longer enough for today’s consumers. Learn how you can use hyper-personalization to boost CX and drive ROI.
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3 Tales From the Creepy Personalization Vault, and 1 Important Lesson
We've all felt creeped out by advertisements. But these three real-life stories take it to another level.
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5 Targeting Recommendations for a Post-Cookie World
Third-party cookies? Who needs 'em. With these five tips, you can prepare your company for the switch to first-party data and succeed in a post-cookie world.
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It's True: Privacy Regulations Made Personalization Better
When you think of personalization and privacy, the two seem to clash. But there is hope.
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Is Less More for Customer Personalization and Privacy?
If consumer data is your product, you're doing personalization all wrong.
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6 Ways Marketers Need to Balance Privacy, Personalization
Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
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5 Ways to Ensure Personalization and Consumer Privacy Aren’t Mutually Exclusive
Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy.
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Building Blocks for Voice of the Customer 3.0
Brands can no longer rely on surveys alone to understand customers. As the digital landscape changes, companies must adapt to preserve voice of the customer.
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Retention Cloud Provider CleverTap Acquires Leanplum
For digital companies worldwide, a new united entity will greatly increase user engagement and retention potential.
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3 Key Benefits of AI in the Call Center
Does AI make a difference in call centers? Experts say yes. Learn the benefits of AI and why the tech has earned a permanent seat in the industry.
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A Guide to Understanding the Digital Economy (and Thriving in It)
The digital economy is overtaking traditional markets, and it’s spurring a multitude of benefits. But not all industries are seeing those benefits equally.
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