Articles
Tag: personalization
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AI’s Role in Digital and Retail Personalization, Part 2: Changing Rules of Engagement
Part 2 of this article series discusses the role of artificial intelligence (AI) in retail and digital personalization.
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DXPs and CDPs: How to Measure and Improve Your Digital Customer Experience Metrics
The way digital experience platforms can deliver seamless and personalized customer experiences across omnichannel digital touchpoints.
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AI’s Role in Digital and Retail Personalization, Part 1: The Big Picture
Now more than ever, the convergence of retail and digital commerce has never been more important.
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Why Your Marketing Content and Campaign ROI Metrics Are All Wrong
The view of determining the return on investment of your marketing content and campaigns is fundamentally flawed.
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A Comprehensive Guide to Communications Platform-as- a-Service (CPaaS)
Learn how CPaaS can help your business adapt to evolving customer needs and expectations, while future-proofing your operations and enhancing your CX strategy.
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Using Data, AI to Maximize Email Engagement and Personalization
From subject lines to business outcomes, data-driven AI is transforming email campaigns.
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Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
AI-powered zero-party data has powerful applications in customer journey optimization and creating hyperpersonalized microexperiences.
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Understanding Customer Relationship Management (CRM): The Basics and Beyond
No longer nice-to-haves, CRM systems today are essential tools helping organizations create the high-touch, personalized interactions their customers demand.
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9 Ways Marketing Automation Will Grow Your Business in 2023
There’s a lot of buzz around automation right now, and if marketers aren’t automating already, they are missing out.
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Overcoming Customer Data Integration Challenges
Learn how to overcome issues with data quality, scalability and more to deliver personalized messaging to customers.
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5 Ways to Make Your Marketing Emails More Personal — Without Personalization
Personalization is by no means a guarantee your emails will feel more personal.
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From Appetizers to Airplanes: How My Experiences Shaped CX Design Strategies
What this former waiter learned about customer experience, and how he's now using those lessons in his current career.
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How Personalized Customer Experiences Help Brands Thrive in a Recession
A personalized experience and being understood by a brand still drives sales more than cost savings.
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The Bittersweet Story of the Restaurant Kiosk and Customer Experience
While quick-order kiosks allow customers to order faster, the full impact on CX is a little more complicated.
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