Articles
Tag: personalization
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2 Years Later: How Customer Service Has Changed
Customers have high expectations. They know about the tech marketers have at their fingertips, and they expect them to use it.
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What’s Your Customer Personalization Creep Factor Threshold?
How can you use customer information to deliver a personalized experience without it coming across as creepy?
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Why Ignoring IoT-Enabled Customer Experiences Could Cost You
The Internet of Things isn't just a marketing tool. From inventory management to customer communication, this tech offers far-reaching benefits.
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How to Boost Workplace Productivity for the 21st Century
Three primary factors are exerting downward pressure, crimping productivity and pushing organizations to find new ways to turn the trend around.
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Can AI Marketing Transform Your Business?
AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too.
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Salesforce Releases Controversial NFT Cloud, Genesys Unveils Customer Journeys, More
Salesforce debuts NFTs in beta, Qualtrics releases tool for student experience, Genesys plans to improve contact centers and more news.
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5 Ways Transparent Personalization Can Win Over Customers
When done wrong, personalization can make people fear for their privacy. And customers that experience bad personalization are willing to do something about it.
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What Corporations Have Your Data and What Are They Doing With It?
Today’s consumers create massive amounts of data, and companies aren’t letting that information slip away. Learn exactly what they’re doing with it instead.
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Connected Customers, Connected Data, Connected Journeys
To understand and cater to today’s constantly-connected customers, brands must look at the entire connected customer journey, not just individual touchpoints.
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4 Methods for Hyper-Personalization That Get Results
Personalization based on audience segmentation is no longer enough for today’s consumers. Learn how you can use hyper-personalization to boost CX and drive ROI.
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3 Tales From the Creepy Personalization Vault, and 1 Important Lesson
We've all felt creeped out by advertisements. But these three real-life stories take it to another level.
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5 Targeting Recommendations for a Post-Cookie World
Third-party cookies? Who needs 'em. With these five tips, you can prepare your company for the switch to first-party data and succeed in a post-cookie world.
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It's True: Privacy Regulations Made Personalization Better
When you think of personalization and privacy, the two seem to clash. But there is hope.
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Is Less More for Customer Personalization and Privacy?
If consumer data is your product, you're doing personalization all wrong.
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