Articles
Tag: oracle (page 9)
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Why Oracle Thinks It's a Lead Horse in Digital Marketing
A year ago, Gartner Research Director for Marketing Leaders, Julie Hopkins told us Oracle's $1.5 billion acquisition of Responsys makes it a "lead horse in the race." She discussed digital marketing industry market share between big marketing cloud players like Oracle, Adobe, Salesforce and IBM, which combined have acquired about
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Did SAP Just Change the Game for Enterprise IT?
Let’s face it. Most of the line of business applications that managers use to run today’s enterprises are pretty clunky. Kind of like your grandfather’s rusted out, gas-guzzling Cadillac that was his pride and joy more than 20 years ago.
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Salesforce Arms Apttus with $41M
When it comes to venture investments, Salesforce backs its allies. Case in point: The San Francisco-based cloud software company today led a $41 million investment round for Apttus, which makes Quote-to-Cash software on the Salesforce1 platform. The latest investment followed first-round funding of $37 million in September 2013 that
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News Bites: Celum, Xerox, Google, Oracle, More
The latest in processing, collaborating, sharing, restoring, understanding, integrating, expanding and joining from the Spinach Capital, the West's Most Western Town, Oyster Town, The Land of Milk and Honey, the Birthplace of Aviation, Powder City and the City in a Garden.
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Retail Leads in Customer-Focused 'Modern' Marketing
Retail is leading the way when it comes to more customer-focused modern marketing practices, according to a Forrester Consulting study commissioned by Oracle. Andrea Ward, vice president of marketing, Oracle Marketing Cloud, said the retail industry has a long tradition of being customer-centric.
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Put the Tech Back into Tech Shows
It was sometime after Neil Young, Ariana Huffington and Al Gore had finished their bits on the Dreamforce stage. The speaker now was Eckhart Tolle, the most spiritually influential person in the world. But I wasn't feeling it.
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8 Companies Leading ECM Into 2015
The enterprise content management (ECM) market looks set to change again. According to new research form Boston-based Nucleus Research, enterprises are taking to the idea of storing content on external servers.
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A Look Back: Still Searching for Optimal Customer Experience
You couldn't escape talk about awesome, amazing, remarkable customer experience (CX) in 2014 — or, for that matter, related terms like customer satisfaction, customer focus, customer service or customer-centricity. It is, after all, the Age of the Customer — a reality that has caused businesses everywhere to embrace CX
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Who Needs a Ferrari? Oracle Buys Datalogix for Christmas
Forget Hawaiian Islands, ski houses in Aspen and geeked out yachts, this year Oracle CEO CTO Larry Ellison is buying himself a data-tracking firm for Christmas. This morning Oracle announced its intent to acquire Datalogix, a “Data-as-a-Service” analytics provider that helps brands glean insights on customer purchasing patterns.
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Office 365 Dominance Grows with New Markets
Microsoft is releasing Office 365 into another nine countries, bringing its total market penetration to 140 of 196 countries worldwide. The fact that you can now get Office 365 just about anywhere there is a business culture is not surprising. But the pace at which it has developed is startling.
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Listening Makes Technology (and Stuff) Work
Meg Bear, group vice president of Oracle Social Cloud, uses an interesting term when she discusses the role of listening in the customer relationship: humility. The term doesn't come up often when discussing enterprise software, but Bear stands behind it as being a catalyst of a customer-centric business.
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Smaller Firms Nip at the Big Dogs in Gartner's Portal MQ
Gartner cited six trends in its Magic Quadrant for Horizontal Portals, including a convergence of portal and Web Content Management (Web CMS) needs across enterprises. In addition, long-time traditional, portal vendors and their bloated, unwieldy architectures are losing ground to smaller, lighter portal vendors.
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6 Trends Dominate the Portal Space, Gartner Claims
In recent weeks we have spent a lot of time talking about data search and discovery. While there are many ways of finding content, access through portals is still one of the major pathways. This week, Gartner has published what it believes are the top horizontal portal vendors in a
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Do You Have to be 'Modern' to be a Great Marketer?
Do things that are current. You'll win if you do. A Forrester Research study commissioned by Oracle finds that organizations embracing a modern marketing strategy make more money, are seen as industry leaders and create better workplace environments. According to the responses from 492 marketing decision-makers in the United States,
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