Articles
Tag: oracle (page 8)
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Jaws Dropped at Oracle’s PaaS Event
If you thought you could count Oracle out of the cloud-first world, you best think again.
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If Oracle Wins, Can Your Business Freely Use APIs?
Here’s the problem: Absolutely every component of computer code is intended to be interoperable with something — usually, another such component. And most everyone who has ever composed such code would retain the right to decide what should be done with it, including whether that code is freely given away.
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CRM Is Mature and Growing Nicely, Gartner Claims
The customer relationship management (CRM) market is well-established, mature and growing at a healthy clip. That's Gartner's headline finding in its latest global analysis of this software category. Specifically, it found that worldwide CRM software investments grew to $23.2 billion in 2014, up 13.3 percent from 20.4 billion in 2013.
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Oracle Keeps It 'Real Time' In Marketing Cloud Update
Oracle continues to put its $1.5 billion marketing technology to use. The Redwood City, Calif.-based 120,000-employee giant released updates to its B2C cross-channel marketing cloud. The B2C capabilities, born out of the Responsys acquisition, include real time, behavior-driven program orchestration. Asked why Oracle stands out here, an official told CMSWire that
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Is Salesforce For Sale?
Did you hear the one about Salesforce.com selling itself to a competitor? It's not a joke, at least according to news reports that sent shock waves through the technology world Wednesday.
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3 Vendors Lead the Wave for Big Data Predictive Analytics
Enterprises have lots of solid choices for big data predictive analytics. That’s the key takeaway from Forrester's just released Wave for Big Data Predictive Analytics Solutions for the second quarter of 2015. That being said, the products Forrester analysts Mike Gualtieri and Rowan Curran evaluated are quite different.
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Oracle Fattens Its Marketing Cloud #MME15
Oracle takes its turn on the marketing cloud technology stage today by announcing enhancements to its marketing cloud suite. The news comes during its Modern Marketing Experience conference at the Venetian Hotel in Las Vegas. The Redwood City, Calif.-based tech giant announces integrations that marry its marketing technology acquisitions with its
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3 Tech Giants Lead a Bloated CRM Market, Forrester Claims
The customer relationship management (CRM) market is bloated, Forrester reports — surprising no one. And this big, bulky market is led by three tech giants: Salesforce, SAP CRM and Oracle Siebel, with two more, Microsoft and Pegasystems, snapping at their heels. The one thing that stands out in Forrester's recently published
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Think Digital Marketing Technology: Think ... Microsoft?
When the topic of conversation turns to digital marketing technology, would you expect Microsoft to come up as a leading vendor? The latest survey by ChangeWave Research, a service of 451 Research, gives some insight into this, as well as other interesting business software spending tidbits – and some
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Oracle: Our Real World Data Cloud Can Help You Simulate Audiences
Oracle’s recent launch of its Data Cloud service for customer data is not just another acquisition, renamed and relaunched with Oracle’s red banner. It’s not just one more step toward parity with Salesforce — the company founded by the Oracle CEO’s former protégé.
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Oracle Social Cloud Now Offers Instagram, Weibo Support
Keeping track of social media conversations around brands is a moving target. And it gets even more challenging as people extend their online presence to different platforms. But Oracle claims more help is on the way. The Redwood City, Calif.
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How Salesforce Builds Its Ecosystem, 1 Company at a Time
John Somorjai was the corporate counsel at Oracle 18 years ago when an opening popped up in the corporate development group. He's never looked back. Starting as a manager, he found he had a knack for spotting good companies and cutting deals.
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HP and Oracle: 2 Big Fish Play Nice Together
Sometimes the big boys play nice with one another, like Adobe and SAP. This week, HP and Oracle are playing nice -- or at least their technologies are. This is the tech world, after all, and vendors realize their customers use other vendors here and there.
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Modern Customer Service: Are You There Yet?
Although most executives think they’re doing a good job in delivering the best service to their customers, there is plenty of room for improvement.
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