Articles
Tag: oracle (page 5)
-
Oracle Buys Palerra, Aims at Amazon's Cloud at OpenWorld #OOW16
SAN FRANCISCO — Oracle kicked off its annual user conference here today with news of an acquisition and an announcement that it's plotting to slice off a piece of the cloud services market for itself. Oracle is buying Santa Clara, Calif-based Palerra, a cloud security startup that helps organizations protect
Continue reading...
-
Cloud Adoption Best Practices: Prioritize Digital Experiences [Webinar]
Businesses gravitate to Oracle's cloud infrastructure services to save money, accelerate innovation and support agile new initiatives. David Le Strat, senior director of product management at Redwood City, Calif.-based enterprise software provider Oracle, explained this during a recent CMSWire webinar.
Continue reading...
-
Microsoft, Salesforce Lead Gartner's Sales Force Automation MQ
Sales force automation solutions are nothing new. In fact, some companies cited in Gartner's Magic Quadrant (MQ) for Sales Force Automation (SFA) are almost 20 years old.
Continue reading...
-
Making the Most Out of Your Cloud Migration [Webinar]
For most organizations, it’s not a matter of if they will migrate to the cloud. It's simply a matter of when. Digital technologies have changed the way people work and the ways they engage, and opened the door to working from any place, at any time.
Continue reading...
-
Oracle, DigitasLBi Partner to Provide Better Digital Experiences
Redwood City, Calif.-based Oracle is partnering with a global marketing and technology agency on a digital practice designed to help brands create digital experiences. Oracle and Boston-based DigitasLBi today announced the launch of DigitasLBi’s OSG (Oracle Solutions Group) — a dedicated practice within the agency focused on providing a one-stop shop for creative and
Continue reading...
-
Oracle Acquires NetSuite for $9.3 Billion
Oracle Corporation made its second largest acquisition to date today. It acquired cloud-based software provider, partner and customer NetSuite in a transaction valued at approximately $9.3 billion, or $109 per share in cash, Redwood City, Calif.-based Oracle announced. Oracle's acquisition of NetSuite lands it a spot among the largest tech deals of all-time, where it joins Oracle's
Continue reading...
-
Microsoft, Google, Oracle Lose as Salesforce Chooses AWS
You can build your own cloud or piggyback on someone else's.
Continue reading...
-
Demandbase Buys Data Science Firm to Strengthen ABM Platform
You could say San Francisco-based Demandbase really listens to its customers. In fact, a customer conversation was a driving force behind the company's acquisition of a data science company, Spiderbook. In a blog post, Demandbase CEO Chris Golec recalled hearing about Spiderbook from one of his customers,
Continue reading...
-
The Real SharePoint 2016 Is Just Days Away
Get your engines ready. May 4 — the date every SharePoint fan has been eagerly awaiting — is just around the corner. And in a matter of days, the latest, greatest arguably overhyped general release of SharePoint 2016 will be a reality.
Continue reading...
-
Oracle - and Others - Cozy Up to ABM, Marketing's New Big Thing
Just a week after revealing its enthusiasm about account-based marketing (ABM) through a partnership with Demandbase, Oracle announced it was adding ABM lead acquisition to its Marketing Cloud. It was the largest of three companies that declared their support this week for ABM, marketing's bright, shiny new thing. Demandbase
Continue reading...
-
Gartner Names Multichannel Campaign Management Leaders
Gartner made only one change to its leaderboard for multichannel campaign management software vendors in its latest industry report. The Stamford, Conn.-based research firm booted Teradata from the leaders spot, demoting it to a "niche player" alongside 10 other vendors. Five other companies — IBM, SAS, Oracle, Adobe
Continue reading...
-
Account Based Marketing is Fueling a Revolution, Demandbase Claims
SAN FRANCISCO — Demandbase CMO Peter Isaacson told nearly 600 B2B marketers that they are disrupting the status quo and driving business impact like never before by embracing account-based marketing (ABM). Isaacson took the stage this morning to kick off his company's third annual Marketing Innovation Conference here. Demandbase,
Continue reading...
-
Oracle Data Cloud Adds 200 Eclectic New Audience Segments
33Across created these segments, which capture intent by certain signals such as what content people cut and past.
Continue reading...
-
DataStax Gets Multimodel Database Powers
It's a competitive world for database vendors — and major players like Oracle, Microsoft, IBM and SAP are not adverse to taking jabs at each other in bids to win customers. But in the digital era, the company is less important than the technology.
Continue reading...
