Articles
Tag: operational customer data platforms
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3 Things to Consider Before Buying a Customer Data Platform
Are you ready to take the CDP journey? The CDP category includes a lot of different types of platforms.
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How to Filter the Right CDP Short List
Exploring the lenses with which to filter Customer Data Platforms (CDPs) and eliminate vendors that don't meet business needs.
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AI Is the Coming Revolution for Digital Marketing
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers.
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Get the Foundation Use Case Ready for Your Customer Data Platform
Worried about your foundational use case for CDP? Here’s your answer.
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How AI Can Influence Customer Decisions, Help Maximize Growth
The pandemic may have accelerated many organizations’ martech transformation efforts, but the playbook still has its challenges.
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Powering Customer Experience Through Conversational AI, Analytics and Good Data
Delivering exceptional customer experiences that give consumers control comes down to the right tools and good data.
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Handling CX in an Economic Downturn
Expectations are high when it comes to customer service and support. That’s why brands are turning to automated sentiment analysis for help.
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Moving to Connected Marketing a Must in the Digital-First World
Connected marketing allows customer-centric companies to meet their audiences wherever they are.
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Using Customer Relationship Management to Promote Business Growth
If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition.
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Good CX: Not a Lost Cause in Insurance Industry
The insurance industry is no stranger to digital transformation, but it's filled with pain points that insurance marketers must address.
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Continuous Monitoring Strategy Makes VoC Returns Richer
With a continuous monitoring VoC program, businesses can react faster to changing sentiments, falling satisfaction scores and emerging topics.
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Adobe Sees Growth in Digital Experience Segment, Pathlight Adds Quality Assurance, More CX News
Adobe achieves record revenue, Ingka Group debuts Ikea Kreativ for customer design planning, ActionIQ introduces CX Hub and more news.
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4 Customer Engagement Tactics That Work, According to Marketing Execs
You may have a big audience, but what are you doing with it? Learn from leading marketing execs exactly which customer engagement strategies you should use.
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Marketers Want Their CDPs, Email and Web Content Tools, Survey Finds
In a recent Ascend2 and Oracle survey, marketers were asked what trends and technologies would help advertisements thrive despite recent changes.
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