Articles
Tag: online marketing
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Let's Get Personal: Content Experts Share Their Advice
Talk to any personalization technology vendor and chances are you'll hear a beguiling tale of true one-to-one customer experiences made possible by their product’s uncanny ability to serve up the right content to the right person through the right channel at the right time.
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CabinetM Tries to Harness the Marketing Stack
Technologists and vendors alike have long used the term “stacks” to represent the pieces of technology they own. They don't actually exist, in the way that, say, a pancake stack exists. It's just a way to say you have more than one piece of technology you use synchronously or asynchronously.
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B2B Marketers: Stop Using the B2C Playbook
What’s going to make B2B marketers happy? Conversions and qualified leads are a good place to start. Meanwhile, they’re not getting what they want from digital advertising campaigns. A new Demandbase study found 71 percent of B2B marketers believe their organization’s digital advertising frequently fails to meet their expectations.
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LinkedIn Bets on Account-Based Marketing in New Release
LinkedIn released an account-based marketing campaign tool today for customers of its Sponsored Updates and Sponsored InMail.
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IBM Buys 3rd Digital Agency in a Week
IBM is scooping up digital marketing agencies like hotcakes. The Armonk, N.Y.-based tech giant acquired its third digital agency in a week today. It bought ecx.io, a Dusseldorf, Germany agency that becomes the latest addition to IBM Interactive Experience digital agency (IBM iX ).
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On Our Radar: Localytics
Today we continue our series profiling tech companies to watch in 2016. We began the series this week with Affectiva and Cotap. Today, we take a look at Localytics, a marketing analytics provider. Year founded: 2008 Founders: Raj Aggarwal, CEO, Henry Cipolla, CTO and Brian Suthoff
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Looking Back: Marketers Build Content Strategies
This was the year digital marketers embraced content that informs, educates and empathizes with their prospects and customers, an industry analyst told CMSWire. “On the good side in 2015, marketers got the memo on content marketing,” said Jake Sorofman, a Gartner research vice president who specializes in digital marketing.
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News You Can Use: Slack Invests $80M In App Building
Enterprise collaboration software provider Slack is investing $80 million in startups that build software that integrates with Slack Slack officials blogged this week that the fund will "support and encourage developers to build apps that interact with Slack.
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Kentico CMS Platform Unveils Version 9
Web content management system (Web CMS) provider Kentico released the ninth version of its ASP.NET content management platform today. The release also includes updates to its e-commerce and online marketing capabilities. Company officials released the new offerings at Kentico's Connection User and Partner Conference in Brno, Czech Republic, the company's headquarters.
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BrightEdge Enhances Content Analytics, Personalization
BrightEdge claims to be unique as a marketing technology platform because it recognizes that the internet is a “content battleground” where battles are won by understanding your competition. The San Mateo, Calif.
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Swrve Gets $30M, Acquires Mobile Analytics Company
San Francisco-based Swrve added $30 million and a mobile data automation platform to its mobile marketing automation platform today. Evolution Media Partners (EMP), a partnership of CAA-backed Evolution Media Capital, TPG Growth and Participant Media, and the Ireland Strategic Investment Fund (ISIF), let the funding round.
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Discussion Point: What's the Biggest Obstacle to Mobile Marketing?
San Mateo, Calif.-based Altimeter Group warned earlier this year that most companies and brands are still failing to capitalize on mobile technologies. That's unfortunate any time of year, but especially during the all important end-of-year holidays. The industry consensus is that there's no time like the present to capitalize on the mobile opportunity. So
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GE's Linda Boff: Content Created to Help Is What Sells
(Ed. note: Just this week, General Electric Co. promoted Linda Boff from executive director of global brand marketing to chief marketing officer. Its goal: to position itself as a digital industrial company. In an interview with CMSWire late last year, Boff said she's committed to making the GE brand "relevant, contemporary and accessible," largely by connecting with its customer. "No one remembers product specs and features. But a great story well told hits home," she said. Learn more about GE's new CMO in this exclusive interview with Bill Sobel, originally published in December 2014.) Linda Boff is a digital explorer, Mad Men enthusiast and modern art lover. She's also executive director of global brand marketing at Fairfield, Conn.-based General Electric, where she's responsible for GE's global advertising and digital marketing along with the company's brand and design strategy.
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In a Summer of MarTech Investment, Tenaya Bets Big on Kahuna
Is it beginner's luck or a sign of things to come? A venture capital firm made one of its biggest initial investments today — and the reward goes to a Palo Alto mobile marketing automation provider. Tenaya Capital of Woodside, Calif.
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