Articles
Tag: omnichannel marketing (page 3)
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3 Ways Data Science Is Key to Customer Experience
Are you getting the most out of your data? Learn how to leverage this information to better understand your customers and strengthen CX .
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Zoom Introduces Category-Redefining Contact Center Solution
Zoom Contact Center sets new standards for customer service and employee experiences through omnichannel, video-optimized interactions.
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Content Marketing: Develop Your Omnichannel Strategy in 9 Easy Steps
Successful marketers have defined content strategies that span across multiple channels. Follow this step-by-step guide to create your own content strategy.
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Balancing AI and the Human Touch in CCaaS Deployment
AI in CCaaS offers many benefits, from cost savings to improved customer satisfaction. How will this tech reshape the future of contact center operations?
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How to Use Personalization to Create a CX-Focused Loyalty Program
With an ever-changing digital landscape, it's critical for marketers to use data-driven personalization to shape loyalty programs and promote CX.
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5 Digital Marketing Takeaways From the 2021 Holiday Season
Many of the challenges of the 2020 holiday season repeated in 2021. Here are some lessons from both to improve future results.
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How Can Marketers Adapt to Digital Commerce Acceleration?
Digital commerce mergers and acquisitions activity grew at an all-time high last year. How should marketers be handling the digital commerce boom?
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Medallia to Acquire Journey Orchestration Provider Thunderhead
Thunderhead has been acquired by Medallia in a big move for the customer experience management industry.
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CX Decoded Podcast: Why Customer Journey Mapping Is a Verb, Not a Noun
CX Decoded Podcast caught up with customer experience expert Jeannie Walters to discuss the importance and challenges of journey mapping.
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CMSWire's Top 10 Call Center Articles of 2021
We present CMSWire's 10 most popular call center articles from 2021.
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Financial Services Customer Experience: 3 Success and 3 Failures
Financial services companies are spending significant amounts of their budgets on CX but despite the financial commitment, the actual results are only so-so.
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Do You Need Customer Journey Orchestration?
Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide.
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It’s Not an Ad, It’s an Individualized Human Experience
What does “a real relationship with the consumer” feel like in the digital world, especially when consumer privacy is a growing concern?
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When Will Marketers Master Personalization?
Customer behavior continues to be significantly impacted by the pandemic, and it will likely never return to pre-pandemic norms.
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