Articles
Tag: omnichannel marketing
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Are You Using the Right Customer Experience Analytics?
Gone are the days when a simple survey could tell you everything you need to know about your customer experience. Take a look at the future of CX analytics.
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The Importance of Positive Emotional Connections With Customers
Today’s customers want to be satisfied, that’s true. But there’s something else they crave even more: emotional connection.
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The Future of Digital and Physical Sales in a Post-COVID World
The post-COVID world has led to a lot of confusion surrounding physical and digital sales. How can brands make the most out of these changes and challenges?
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The Most Important Components of the Customer Experience
Brands that want to tap into customer demands for great experiences need to focus on three very important elements.
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Expert Tips for Taming the Martech Madness
What’s the best approach to a successful martech stack: separate vendors or an all-in-one solution?
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6 Best Practices That Will Improve Your Digital Marketing Strategy
It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must.
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How Have Customer Expectations Changed Over the Past 2 Years?
Customer expectations are constantly shifting. Discover what today’s consumers want and how you can give it to them.
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Is Ecommerce the Antidote to Ongoing Retailer Challenges?
It’s been a rough few years for retailers. But despite the ongoing challenges, some brands have found ways to thrive.
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Moving to Connected Marketing a Must in the Digital-First World
Connected marketing allows customer-centric companies to meet their audiences wherever they are.
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The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do
Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.
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How Retail Media Is Powering Smarter Contextual Marketing
The retail media space is seeing big changes and, with it, retailers and ecommerce brands have opportunities to reach audiences in new data-driven ways.
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How Omnichannel Marketing Feeds Into Stronger Customer Experiences
Omnichannel marketing is the key to meeting customers where they’re at and ensuring cohesive experiences across channels and devices.
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10 Steps to Business Growth Using Omnichannel Marketing
Today’s shoppers demand convenient, streamlined and consistent experiences across all channels. For brands, that means turning to omnichannel strategies.
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2 Years Later: How Customer Service Has Changed
Customers have high expectations. They know about the tech marketers have at their fingertips, and they expect them to use it.
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