Articles
Tag: omnichannel experience
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3 Reminders for Media Brands Ahead of the Summer Olympics
Three best practices for media brands to help them deliver the best experiences to captivated viewers across the globe.
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What a Holistic Approach to Customer Experience Looks Like
Building an effective customer experience practice is clearly important. But doing so requires a holistic approach.
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Don't Fall For These 5 Marketing Myths
A look at some misconceptions about marketing — and why you shouldn't fall for them.
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Customer Data Platforms Put Omnichannel Within Reach for Small Retailers
SaaS-based customer data platforms (CDP) may enable small retailers to deliver omnichannel experiences through a single customer view.
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Digital Experience Consistency Starts With Reliable Customer Data
Sometimes, in their eagerness to deliver excellent customer experiences, organizations design "special" moments for individual customer touch points. Tactics like this have multiple issues. First, that delightful moment you created for a single touch point has nothing to do with what the customer wants from you.
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Build Seamless Experiences (and Build Them Quickly)
We've been having the wrong conversations. We shouldn't be talking about matching one experience to the other or trying to funnel our customers down a particular buying path.
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How Retailers Can Drive Timely, Contextual Engagements
Capitalizing on modern shopping behaviors and seasonal trends requires robust technology that recognizes today’s mobile-social consumers and engages them with the right messages at the right times.
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Few Customers 'Extremely Satisfied' with Omnichannel Customer Experience
For some time now, companies of all shapes and sizes have been expanding their online presence and setting up profiles across various digital media channels so they can be where their customers are. But a new Zendesk survey that examined the omnichannel customer experience shows they have a long way
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New Report Examines Global Trends in Customer Service
A new report from Zendesk takes a closer look at some of the many factors that contribute to overall customer satisfaction. What it found is that good customer service is universal. No matter what country you're in, when you shopping or how you engage with a company, there are a few universal factors that are bound to influence your experience. The Zendesk Benchmark report examined
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