Articles
The metaverse is here. But is it really here for brands and customer experience professionals?
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Most people don’t know what Web3 is. But this new iteration of the internet can open up a lot of doors for brands and consumers alike.
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“Meta” is what it is all about. Meta this, and meta that. But brands won't survive in the metaverse without metadata.
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Savvy companies aren't waiting for the metaverse to go mainstream to establish a presence on the platform. Here's how some brands are already taking advantage.
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The specifics of how businesses can find opportunities in the metaverse can be hard to grasp in this nascent, evolving and exorbitantly hyped space.
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The virtual economy has more to offer than crypto and NFTs. Learn exactly how brands are using the virtual economy to their advantage — and how you can too.
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Brands that hop on the smart contract train can discover many bottom-line benefits. Learn about the advantages (and the limitations) of smart contracts.
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Your complete guide to NFTs: what they are, current challenges and how you can adopt them into a strategy that benefits your brand.
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Everything you need to know about NFTs, including what they are, how they're used and what their future looks like.
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Learn all about POAPs, or Proof of Attendance Protocols, and how they're transforming the digital experiences market.
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