Articles
Tag: multimedia long-form
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Exploring In-House Marketing Operations Versus Third Party
Marketing teams, perhaps more so than ever, are faced with the tough challenges of in-housing marketing operations vs. working with agencies.
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Is 2021 the Year AI Dominates the Call Center?
AI and machine learning are coming of age, and 2021 is set to become the year that they elevate the customer call center game.
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Where Do Marketers Draw the Line Between Efficiency and Effectiveness?
Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done.
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What Is a Content Experience Platform?
Aragon Research has debuted a new research software category, and we pursue what's behind it.
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Don't Just Say 'Transparency Is Good.' Ingrain It in Your Policies, Culture and Technology
Transparency has been shown to expand happiness, improve trust and significantly increase productivity in organizations. Here's how to get started.
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Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?
Not all data is valuable or actionable and discerning which is which can be hard. Learn to craft a successful data strategy that can help a brand learn to swim.
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Improve the Human Element of Your CX for More Emotional Connections
A positive emotional connection that customers experience with brands stays with them and increases loyalty and engagement.
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Multimedia Long-Form: The Next Big Thing for Content Marketing
Until we have the power to wrinkle our noses and teleport, we must be satisfied with photos, videos and Skype.
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