Articles
Tag: mobile marketing
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Adobe Launches New Mobile Capabilities Within Adobe Journey Optimizer
Adobe Journey Optimizer now includes additional mobile features to help organizations offer contextually relevant experiences to their consumers.
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Leveraging Marketing for Business Growth
Growth is the aspiration of nearly all companies. Shareholders look for it, CEOs hire for it, and CMOs lead efforts to make it a financial reality.
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Make Mobile Marketing Count in Your 2022 Customer Experience Strategy
Mobile marketing is on the move. Here’s how to lock it into your customer experience strategy.
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The 8 Most Popular Types of Digital Marketing
A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.
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5 Ways to Boost Your Mobile Marketing Strategies
Numbers show growth in mobile usage and that's something marketers should capitalize on. Here we offer some ways to improve your mobile marketing strategies.
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9 Tips for Boosting Your Mobile Marketing Program
Consumer mobile use continues to increase and with it so is the competition for those users and the importance of your mobile marketing programs.
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The iOS 11 Update Gives Mobile Marketers a Chance for a Do-Over
With the exception of social network sites and messaging platforms, brands are up against big challenges when it comes to mobile. Consumers are becoming increasingly selective when it comes to apps, and the extent to which this is happening may surprise some people.
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LinkedIn Releases Auto-Populating Lead Gen Forms for Mobile
LinkedIn introduced a tool today designed to generate quality leads on mobile by avoiding the fat finger syndrome so common on smartphones. The Mountain View, Calif.
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Why Beacons and Virtual Reality Should Be Part of Every Marketer's Toolbox
It’s official — brands have lost the battle for control to users. That doesn't mean brands have no chance to take control of their narrative and experience, but they are certainly feeling the pressure. In a 2015 poll for Lithium by Harris Poll, six in 10 corporate executives worldwide
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What Google AMP Means for Every Marketer
Mobile isn’t what’s next — it’s what’s right now. Mobile has officially eclipsed desktop in terms of usage numbers, and is cementing itself as the go-to platform for connecting, engaging, shopping and general consumption. Even bigger than that, the number of mobile-only users — people using mobile exclusively — has surpassed desktop-only users. In fact,
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Leanplum Gets $29M to Fuel Global Expansion
San Francisco-based Leanplum, a mobile marketing platform provider, closed $29 million in Series C funding today. It boosts total funding for the 4-year-old company to $46.3 million. Canaan Partners led the round with participation from existing investors Kleiner, Perkins, Caufield & Byers (KPCB) and Shasta Ventures.
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Why CMOs Should Embrace Mobile App Development
An organization looking to build out a mobile app strategy or a business manager looking for a mobile solution has traditionally started with the IT department. Mobile apps can be great investments that pay off in greater customer loyalty and retention.
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Sorry to Say Marketers, But Pokemon Go is Shaping Your Future
Millions of people around the world are running around in circles, eyes glued to their phones as they try to capture small virtual monsters. I am, of course, talking about Pokemon GO. Since its release on July 5, the mobile game has grown to the point where it averages $2.5 million a day in revenue.
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Build Your Mobile Marketing Momentum
For those of you who have treated your mobile marketing strategy as an afterthought, it's time to rethink your strategy. Mobile now lies at the center of the consumer universe.
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