Articles
Tag: mobile customer experience
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Why a Connected Mobile Customer Experience Should Be Automotive's Holy Grail
For the global automotive industry, innovation in digital customer experience is a short drive away.
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Is Your Mobile Onboarding Experience Scaring Customers Away?
Mobile onboarding enables a more convenient and frictionless customer experience — when implemented strategically and effectively.
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Why Mobile Customer Experience Is Still Lagging
Most firms still fall far short of excellent, or even good, mobile CX.
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Digital Customer Experience Isn’t Child’s Play. Just Ask Lego
I’ve spent the last 15 years of my career strategizing on how businesses can build great digital experiences that provide business value, meet audience needs and create operational efficiencies.
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Is Google AMP Really A Silver Bullet for Mobile Content?
It’s been more than eight months since Google launched its Accelerated Mobile Pages (AMP) Project. Has it lived up to its promise to make the web fast and compelling? The answer, of course, depends on who you ask.
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Adobe Updates Mobile App Creation and Management
Adobe launched a revamp to its marketing cloud service yesterday at the Mobile World Congress in Barcelona that aims to make building and managing applications a lot easier.
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Microsoft Claims to Squash Surface Performance Bugs
Microsoft is pushing out a firmware update for the Surface Book and Surface Pro 4 aimed at resolving the power and performance issues that have plagued the devices since their October launch. According to a Windows blog post, a set of Microsoft and Intel driver and firmware updates will
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Jump Start Your Mobile Strategy This Holiday Season
Mobile is on track to boom this year. Just look at its performance in 2014: According to IBM Digital Analytics Benchmark, 45 percent of all online traffic to retail websites and apps came from smartphones and tablets between Nov. 1 and Dec. 31.
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2015 Meeker Report Links Mobility with Narcissism
For the past 20 years annually, KPCB analyst Mary Meeker has compiled various publicly available statistics about the Internet-using public, in an effort to draw important parallels about how our society is evolving. In her latest study released this week, presented as a long series of presentation slides, Meeker draws
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Location Data Fuels the Future of Marketing
It's being called “hyper-local” data, and it’s an exciting asset for digital marketers. Everyone from Facebook to Comcast is trying to get a piece of the hyper-local pie in order to make their messages, ads and information more individually relevant for consumers.
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How to Make Your Branded Content as Likeable as a Kitten
Think you have top-quality content? Maybe you do. But that isn't enough, according to Jonah Peretti. "Quality helps, but quality isn't enough," the BuzzFeed founder and CEO told more than 600 marketers at Lithium's recent LiNC conference in San Francisco. "Making shareable content is an art and a science.
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HTML5: Still Not Living Up to Expectations
HTML5 hasn't met expectations as a platform for mobile applications, according to a new report from industry research firm IDC. The report, "The Evolving State of HTML5," [fee required], notes the technology is still riddled with misconceptions.
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Build Partnerships to Reach 'Markets of One'
In this digital age, customers, citizens and employees all expect to be treated as individuals. They expect highly personalized experiences tailored to their unique needs and powered by systems of engagement that know who they are and how they want information delivered to them.
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What History Can Teach the Tech Industry About Public Backlash
Frequent the mainstream media and you may have noticed occasional snippets about our growing fascination with mobile computing, digital cultures and social media.
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