Articles
Tag: mobile apps
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Leveraging Marketing for Business Growth
Growth is the aspiration of nearly all companies. Shareholders look for it, CEOs hire for it, and CMOs lead efforts to make it a financial reality.
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Customer Experience, in the Palm of Your Customers' Hands
Three surefire ways to understand your mobile app experience and, ultimately, lower your uninstall rate.
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Key Factors in Developing an Excellent Mobile Insurance App
Like banks, brokerages and others in the financial services industries, insurers have developed mobile apps designed to enhance customer cx.
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Cultural Institutions Turn to Tech to Heighten Customer Experience, On-Site and Off
Some art institutions are turning to augmented reality and other technologies to enhance customer experience.
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Bring Mobile App Analytics Up to Speed With Google Analytics for Firebase
Google Analytics for Firebase is a performance tracking tool for mobile applications. It offers mobile-centric metrics, such as crash reports, in real time.
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The iOS 11 Update Gives Mobile Marketers a Chance for a Do-Over
With the exception of social network sites and messaging platforms, brands are up against big challenges when it comes to mobile. Consumers are becoming increasingly selective when it comes to apps, and the extent to which this is happening may surprise some people.
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Why CMOs Should Embrace Mobile App Development
An organization looking to build out a mobile app strategy or a business manager looking for a mobile solution has traditionally started with the IT department. Mobile apps can be great investments that pay off in greater customer loyalty and retention.
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Google AMP: Ready Your Website, But Keep the Smartphone App (For Now)
Google’s Accelerated Mobile Page (AMP) Project — aimed at helping digital publishers optimize their content so that information loads instantly on mobile devices — has been one of the most closely watched SEO trends this year.
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How In-App Messages Turn Customers into Loyal Fans
At its Worldwide Developers Conference in June, Apple announced changes coming to iOS 10 (now available in beta) that will make push notifications more powerful than ever.
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Could This Mobile App Help You Get Closer to Your Customers?
New York City-based flok claims it has new a solution for businesses seeking a low-budget way to start loyalty programs or engage nearby customers.
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These 5 Businesses Rock the Mobile App Experience
Consumers now use mobile devices more than they use desktop and laptop computers, and agile enterprises are shifting their focus to properly target mobile users and deliver experiences that thrill them on mobile sites and apps.
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Can You Apply Marketing Automation Know-How to Mobile Apps?
Marketing automation is a core element of any marketer’s toolset. I’ve been an avid user since 2009, but the way that I think about marketing and how I actually do my job have drastically changed since then. Nowadays, there’s a new kid on the block: Mobile Marketing Automation.
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Adobe Updates Mobile App Creation and Management
Adobe launched a revamp to its marketing cloud service yesterday at the Mobile World Congress in Barcelona that aims to make building and managing applications a lot easier.
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Want to Know What Your Customers Do With Your Apps?
SimilarWeb has incorporated the mobile intelligence functionality it acquired from Quettra last year.
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