Articles
Tag: ml
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How You Can Win With AI and Customer Experience
No matter how much we automate things, there will invariably be a time when a human wants to talk to other humans.
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Dealing With AI Biases, Part 2: Inherited Biases From Data
One major roadblock continues to prevent enterprises from realizing AI’s full potential — the fear and distrust of biased AI.
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The Role of Synthetic Data in Emerging Digital Workplace Technologies
With enterprises looking for more and more data to enable cutting-edge technology, many are turning to synthetic data to make up for shortfalls.
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Machine Learning Trends for Marketers to Watch in 2022
Machine learning research is progressing at a startling pace, with downstream implications for marketers and businesses alike.
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Getting Smart Answers With Intelligent Search
Getting enterprise search right is hard, but it's starting to reap the benefits from advances in machine learning and AI.
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Is 2022 the Year We Get Good at Creating 1:1 Customer Experiences?
Marketers have been talking about personalization for years, so why haven’t all brands perfected it?
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Human-Machine Collaboration in 2021: The Machines Are Ready. Is Your Business?
Human-machine collaboration is where we are today, and it isn't about technology. This is about a mind shift in how businesses approach how we work.
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Where Is the ROI in Artificial Intelligence Deployments?
Businesses are turning to AI for a competitive edge. However, AI is expensive, requires considerable investment and ROI is not guaranteed.
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Why AutoML Is Emerging as a Key Digital Workplace Technology
As AI is gaining traction in the enterprise so too is AutoML, or automated machine learning. Here's is how it's adding value to the process.
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Marketers: Choose the Right Performance Metrics in Machine Learning Models
Understanding how overfit and underfit work in data modeling can help marketers work better with technical teams when selecting data for ML models.
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Balancing the Opportunities and Risks of Machine Learning
Machine learning-based systems bring the potential for business growth, but also carry some challenges and risks. Being aware of the latter is the first step.
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A 5-Step Approach to Implementing Machine Learning
Use the VDOCR model to build your ML implementation plan: Vision, Data, Organizational alignment, Change management and Revalidation.
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Facts vs. Fiction: Artificial Intelligence in Digital Marketing
Imagine if your digital marketing tools had the capacity to predict the future. What would you do with that crystal ball?
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Getting Started With Designing Effective Conversational AI
Designed well, conversational AI delivers seamless customer experiences. Designed poorly, conversational AI can result in frustrated customers.
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