Articles
Tag: metrics
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Creating a Comprehensive Identity Roadmap: Unify and Optimize Your Data and Strategy
Craft a successful identity roadmap by aligning technologies and optimizing data-driven approaches.
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3 Ways to Reduce Bias in Customer Survey-Based Data for Effective CX
When data is plagued by hidden biases from the way customer feedback is gathered, not even complex analytic tools can help us see what is really going on.
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Transform Customer Experience Disruptions Into Business Opportunities
With product distinctiveness rapidly disappearing and product pricing becoming the blanket differentiator, how can brands handle CX disruptions successfully?
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DXPs and CDPs: How to Measure and Improve Your Digital Customer Experience Metrics
The way digital experience platforms can deliver seamless and personalized customer experiences across omnichannel digital touchpoints.
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Top Customer Experience Metrics That Impact Internal Operations
As your CX and internal staff engage to support customers, your metrics should include the success of their collaboration.
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State of Search: Top SEO Strategies for 2023
Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google's ranking factors.
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The Customer Experience Skills CIOs Need to Drive Business Alignment
Smart CIOs drive the alignment needed to help their CMOs and businesses win.
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The 5 Stages of Predictive Analytics for CX Success
An exploration of the predictive analytics process and examination of some of the most common models and how they can improve CX.
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Strengthen CX and Privacy Compliance With Opt-in/Opt-out Processes and Email Metrics
With heightened digital privacy awareness, processes for opting-in or out is now a staple of customer experience.
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Predictive Analytics: Overcoming Data Swamps in Tech's Dynamic Landscape
Advantages and shortcomings of predictive analytics, and how the practice is changing in order to keep up with the evolution of technology.
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Gathering Consumer Data That Matters for Measuring Customer Success
Compiling information on customer experiences and how these evolve during the customer journey is lifeblood for a brand.
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Get Rid of Garbage Data: 4 Ways to Ensure Quality Data
Experts warn poor quality data can harm businesses, suggest strategies for improving data quality — from defining measures to eliminating silos.
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20 Customer Experience Metrics Critical for Your Business
Tracking too many metrics bears the risk of experiencing diminishing marginal utility and losing sight of the big picture.
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Finding the Goldilocks Zone of Marketing Measurement
Discovering the right marketing metrics is like finding the perfect bowl of porridge. Too many metrics overwhelm and too few lack insight.
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