Articles
Tag: metrics and analytics
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The Value of Site Search to Your Customer Experience Analytics
Getting site search analytics right will help marketers plan successful customer experience strategies.
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New Time Dimensions Metrics in GA4 Enable Enhanced CX Analysis
Google Analytics 4's new metrics can reveal more nuanced, time-dependent insights.
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CX Decoded Podcast: Customer Experience With a Looming Recession
CMSWire's CX Decoded team catches up with Tina Dobie, chief customer officer at Calendly, on taking on CX challenges in a looming recession.
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What Is a Call Center? A Detailed Guide
What is a call center, how does it differ from a contact center and what do day-to-day operations look like?
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What Is Customer Satisfaction Score (CSAT)?
Discover how to harness the power of customer feedback from simple KPI metrics like the customer satisfaction score (CSAT).
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Align Your Voice of the Customer Initiative With Your Customers
An effective VoC initiative requires that brands obtain genuine, organic omnichannel customer feedback, a process that requires multiple methods and avenues.
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New Google Analytics Metrics Improve How Marketers Learn About Customer Experience
As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags.
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For Real? Which Half of My Marketing Budget Is Wasted?
Should marketers spend time trying to figure out what part of their budgets might be going down the tubes, or is it worth the effort?
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8 Tips to Build a Winning Customer Experience Strategy
Don’t leave your CX up to chance. Ensure you’re delivering excellent experiences by crafting a goal-oriented customer experience strategy.
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How UX Design Customer Metrics Can Improve Customer Experience
User experience (UX) can have a big impact on customer satisfaction. Learn which UX design customer metrics you should keep an eye on.
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Are You Using the Right Customer Experience Analytics?
Gone are the days when a simple survey could tell you everything you need to know about your customer experience. Take a look at the future of CX analytics.
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Is Value Realization the Secret to Customer Lifetime Loyalty?
What is value realization, and how can it help you create more loyal customers?
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4 Ways to Receive Better Voice of the Customer Input
Are your voice of the customer (VoC) programs falling short? If so, you might want to take a look at some of these beyond-the-survey strategies.
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Put Your Things Together for an Awesome Customer Experience
Great CX requires customer-centricity in business processes and a lot of great data-driven execution.
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