Articles
The way digital experience platforms can deliver seamless and personalized customer experiences across omnichannel digital touchpoints.
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Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google's ranking factors.
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Smart CIOs drive the alignment needed to help their CMOs and businesses win.
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An exploration of the predictive analytics process and examination of some of the most common models and how they can improve CX.
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With heightened digital privacy awareness, processes for opting-in or out is now a staple of customer experience.
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Advantages and shortcomings of predictive analytics, and how the practice is changing in order to keep up with the evolution of technology.
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Compiling information on customer experiences and how these evolve during the customer journey is lifeblood for a brand.
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Experts warn poor quality data can harm businesses, suggest strategies for improving data quality — from defining measures to eliminating silos.
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Discovering the right marketing metrics is like finding the perfect bowl of porridge. Too many metrics overwhelm and too few lack insight.
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Data literacy is becoming increasingly important in today's business landscape, but with so many resources available it can be difficult to know where to start.
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Are you measuring and interacting with your satisfied customers? Learn why it's essential and five steps to understand their needs and improve your CX.
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Find out why it's time to embrace a "Data Avengers" approach, why you need to keep a close eye on API sprawl and how to optimize your workflow for privacy.
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Understanding customer journeys is essential for driving better satisfaction and profits.
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Don't be left behind — ensure your accounts are inactive before Sept. 30, 2023, or risk losing access to the platform.
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