Articles
Tag: metrics and analytics
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Modern TV Marketing: A Customer Experience Gold Mine?
TV is no longer a box set sitting in a living room. It’s a wide world of interactive opportunities that marketers are just beginning to tap into.
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CX Decoded Podcast: Brian Clifton on Big Changes to Google Analytics
CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.
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Predict Business Success With the Break-Even Analysis
A break-even analysis can help you determine the future success of your business — or even a single product. Learn how to use it in your operations.
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The Key to CX Success? Planning the Entire Customer Journey
If your customer journey maps end at purchase or delivery, you might want to rethink your strategy. A successful approach requires a holistic view.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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6sense Revenue AI Enables Predictable Revenue Growth
6sense Revenue AI helps B2B sales teams improve revenue generation by finding efficient channels and messages and ensuring consistency.
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How Did Google Get a Stranglehold on the Digital Ad Marketplace?
Monopolies, missing money, collusion — oh my! Learn how Google rose to dominance in the digital ad space, and what it could mean for marketers going forward.
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Voice of the Customer: What Is It and Why Does It Matter for CX?
Learn what it takes to create a successful Voice of the Customer program that can help you grow your audience, stand out from competitors and drive revenue.
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A Guide to Understanding, Evaluating and Optimizing CX
Customer experience can make or break a business. Learn why CX matters, how to measure it and seven ways to improve it.
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CX Decoded Podcast: Laser-Focus on CX Metrics for Success
Charles Schwab's Sean Albertson discusses with CX Decoded the value of customer experience programs at his company.
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Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date.
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Qualtrics Offers Sentiment Assessment With Digital Experience Metrics Tool
Using Qualtrics's DX Metrics tool, businesses can measure the financial effect of their customers' digital experiences.
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Outlook for the CX Profession
While automation ramps up in the marketing industry, CX professionals don't have to fret. Learn more about the future outlook of the CX profession.
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Simon Data and Snowflake Join Forces to Make Customer Data Marketable
Simon Data and Snowflake partner up to offer an all-in-one data insights platform. Enterprise brands, like JetBlue and Vimeo, have already taken notice.
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