Articles
Tag: metrics and analytics
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What Predictive Analytics Are and How They Can Help Your Business
Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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A Look at Prescriptive Analytics and The Value They Can Deliver
Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.
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Avoid Making These 7 Marketing Personalization Mistakes
Here are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts.
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What Is a Call Center? A Detailed Guide
Today, almost all organizations handle both email and telephone queries. This means the call center and contact center labels are often used interchangeably.
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Will Microsoft Customer Experience Platform Compete in the CX World?
Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
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The Challenges Marketers Face Going Customer-Centric
There is a lot of discussion around customer centricity and what an organization needs to do to shift its positioning to one focused on the customers’ needs.
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Evaluating the Successes and Failures of Your CX Efforts
CX leaders and practitioners share their thoughts on how they are evaluating the successes and failures of their CX efforts.
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How Customer Relationship Management Platforms Add Value to Your Business
CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business?
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MeritB2B Acquires Buyer Intent Signals Solution True Influence
B2B data provider MeritB2b announced its acquisition of True Influence to create and end to end marketing solution.
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When Hyper-Personalization Becomes Hyper-Creepy
Everyone is touting hyper-personalization as something that consumers expect from the brands they interact with, but it has to be done right.
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4 Ways to Improve the Effectiveness of Your Voice of the Customer Initiatives
VoC is a way that brands are able to understand how their customers feel about the brand. Here are four tips to improve the effectiveness of your VoC program.
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How Do You Make Customer Effort Score Data Actionable?
It's one thing to measure a customer's effort using your products or services but how do you take that data and make it actionable?
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4 of the Top Call Center Challenges for the Coming Year
The last 20 months has had a lot changes for all facets of business including call centers and 2022 is coming fast. Here are the biggest hurdles.
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Creating a More Progressive Digital Marketing Strategy
Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts.
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