Articles
Tag: metrics and analytics
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DXPs and CDPs: How to Measure and Improve Your Digital Customer Experience Metrics
The way digital experience platforms can deliver seamless and personalized customer experiences across omnichannel digital touchpoints.
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State of Search: Top SEO Strategies for 2023
Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google's ranking factors.
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The Customer Experience Skills CIOs Need to Drive Business Alignment
Smart CIOs drive the alignment needed to help their CMOs and businesses win.
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The 5 Stages of Predictive Analytics for CX Success
An exploration of the predictive analytics process and examination of some of the most common models and how they can improve CX.
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Strengthen CX and Privacy Compliance With Opt-in/Opt-out Processes and Email Metrics
With heightened digital privacy awareness, processes for opting-in or out is now a staple of customer experience.
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Predictive Analytics: Overcoming Data Swamps in Tech's Dynamic Landscape
Advantages and shortcomings of predictive analytics, and how the practice is changing in order to keep up with the evolution of technology.
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Gathering Consumer Data That Matters for Measuring Customer Success
Compiling information on customer experiences and how these evolve during the customer journey is lifeblood for a brand.
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Get Rid of Garbage Data: 4 Ways to Ensure Quality Data
Experts warn poor quality data can harm businesses, suggest strategies for improving data quality — from defining measures to eliminating silos.
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Finding the Goldilocks Zone of Marketing Measurement
Discovering the right marketing metrics is like finding the perfect bowl of porridge. Too many metrics overwhelm and too few lack insight.
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Boost Your Data Literacy: Free and Paid Resources for Marketing Training
Data literacy is becoming increasingly important in today's business landscape, but with so many resources available it can be difficult to know where to start.
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How Do We Measure the Happy Customer?
Are you measuring and interacting with your satisfied customers? Learn why it's essential and five steps to understand their needs and improve your CX.
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Reading the Tea Leaves: What Analytics Trends Are Emerging for 2023?
Find out why it's time to embrace a "Data Avengers" approach, why you need to keep a close eye on API sprawl and how to optimize your workflow for privacy.
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Customer Journey Analytics Basics for Better CX
Understanding customer journeys is essential for driving better satisfaction and profits.
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With Google Sunsetting Optimize, Marketers Need an Analytics Plan
Don't be left behind — ensure your accounts are inactive before Sept. 30, 2023, or risk losing access to the platform.
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