Articles
Tag: meghan walsh
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CMSWire Readers: Are You Interested in Joining Our Reader Advisory Board?
CMSWire is only as good as its community of readers and contributors. So little more than a year ago, we invited a six professionals to join our first CMSWire Reader Advisory Board to offer feedback, guidance and assurance the content we provide align with the interests and needs of our
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Meghan Walsh Tells DX Summit Attendees: Get a Grip on Digital Assets, Content
CHICAGO — When Meghan Walsh took on her new role as senior director of content strategy for Hilton Worldwide 18 months ago, she was tasked with building a business case for the company's web digital asset management (DAM) technology.
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Meghan Walsh: Think Strategically About Content, Then Validate Your CMS Tech
In her role as senior director of content strategy for Hilton Worldwide, Meghan Walsh's responsibilities include more than publishing content. She champions digital asset management (DAM) and often sits at the center of web technology selection and implementation. She helps Hilton Worldwide ensure its massive set of digital assets can
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What We Learned at CMSWire's DX Summit
The first CMSWire conference for marketing technology professionals led to some candid discussions about what changes businesses need to make, and not just to their technology.
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Dealing With the Challenges of DX Transformation #DXS15
CHICAGO — Companies created within the past 15 years understand the imperative of digital experience (DX). But more established businesses need to create DX initiatives, make them a key part of strategy and sustain them through organizational development.
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Is a Cultural Shift Necessary for Better DX? #DXS15
Now that customers expect organizations to communicate with them personally, on any number of channels, should these organizations change their structure to better accommodate them?
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Introducing the CMSWire Reader Advisory Board
CMSWire is dedicated to smart, intelligent, insightful content — provided to you by our expert team of staff writers and a talented group of contributors who share their insights on our website every day. By providing diverse perspectives on topics including digital experience, social business, big data,
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Tips from an Industry User on Making Web CMS Work
As senior director of IT business partnerships & planning for platforms for Marriott International, Meghan A. Walsh works a little here and there with Web Content Management Systems (CMS). Kidding. She works in them a lot. "Content management is not a one-size-fits-all task and yet vendors, for the most part, treat it that
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CIO Reports to CMO: Technology Under Marketing? #gilbane
BOSTON -- Marketing and technology need to get married. Not the spur-of-the-moment kind of marriage that ends in two years, but a systematic, well-planned, engaging, long-lasting kind of marriage that starts with a 250 person, $85 a person prime rib dinner wedding that continues 50 years later.
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