Articles
Tag: media (page 9)
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The Shift Is Permanent: How the Last 18 Months Shaped 2022 B2B Marketing Plans
It’s official. B2B marketers have made their pandemic-induced shifts to digital marketing permanent.
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What Social Media Marketing Is and How It Can Help Power Your Business
As of 2021, 82% of the United States population has a social networking profile. This stat should highlight the importance of social media for marketers.
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Struggling to Unlock the Potential of Employee Advocacy?
Marketers wonder why employees won’t share their latest press release on social media. Employees wonder why they should spam their friends again.
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A Look at the Top 4 Digital Marketing Categories
Digital marketing is constantly changing, but there are some foundational categories of digital marketing you need to have a strong grasp of to thrive.
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5 Areas to Factor Into Your 2022 Content Marketing Planning
With content marketing budgets predicted to grow, marketers should watch five areas before planning their 2022 strategy.
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The Tech Cult of Collecting and Hoarding Data
The cult of collecting and hoarding data in the tech industry is driven by a belief that the more data they have on you, the more they can sell stuff to you.
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Why ECM Can't Replace Digital Asset Management Platforms
Though they have commonalities, enterprise content management (ECM) and digital asset management (DAM) systems cannot replace each other. Here is why.
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4 Tips For Better Social Listening
While some channels like TikTok and Facebook have proven to be goldmines for B2C companies, they aren’t necessarily as fruitful for marketers in the B2B space.
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The Role of Serendipity in Marketing Results
Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity.
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Hootsuite Acquires Heyday, HubSpot Names New CEO and More CX News
Hootsuite made a big $48 million acquisition, HubSpot has a new CEO, FullStory raises $400 million and more CX news.
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SharePoint On-Premises Goes Into Preview, Facebook Outlines ‘Metaverse’ & More News
This week in digital workplace news, SharePoint on-premises server goes into preview, Facebook outlines its vision for 'metaverse' and more.
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Why Your Digital Workplace Needs Some New DAM Technology
While digital asset management systems are often overlooked in digital transformation, they are a key element in managing enterprise content. Here's why.
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CX Decoded Podcast: Analyzing the B2B Marketing Playbook
CMSWire's CX Decoded catches up with Deloitte's Tim Greulich to discuss B2B marketing strategies.
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Think Beyond the Chatbot for Great Customer Experience on Social Media
Customers prefer social media channels over telephone support, but many are finding companies fail to meet their expectations.
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