Articles
Tag: media (page 5)
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TikTok vs. YouTube: Who Wins the Video Game for 2022?
TikTok is on fire. But don't count out YouTube, ever, for gaining user attention via video.
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How Retail Media Is Powering Smarter Contextual Marketing
The retail media space is seeing big changes and, with it, retailers and ecommerce brands have opportunities to reach audiences in new data-driven ways.
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How to Make Your Social Outreach More Genuine and Organic
Brands that want to take a stand on social issues and connect with similar-minded customers must focus on one thing: authenticity.
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Is Social Media Ruining Our Lives?
Social media — a great way to connect with friends, promote events and discover new businesses. But is it also a hazard to your health?
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How Omnichannel Marketing Feeds Into Stronger Customer Experiences
Omnichannel marketing is the key to meeting customers where they’re at and ensuring cohesive experiences across channels and devices.
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4 Companies Taking a Stand on Social Issues That Matter
Many brands today get involved in social causes. But is that something consumers want?
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Hootsuite Joins TikTok's Marketing Partner Program
Hootsuite has a new TikTok integration from joining the social media company's marketing partner program.
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Capital One Enters B2B Software Market, WP Engine Acquires Delicious Brains Tools, More
Capital One moves into B2B market with Capital One Software, Airship expands mobile experience management with Gummicube acquisition and more news.
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The Impact of the Musk Twitter Deal on Social Media Strategies
Should marketers be concerned about the potential impact of the Musk/Twitter acquisition on their social media strategies?
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Twitter's Frankenstein Moment
The company has finally proven its business relevance, but at the cost of frustrated employees, an executive exodus and an unstable share price.
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Inside TikTok's Explosive Growth
It’s difficult to overstate how dominant TikTok's become. Even the analysts are puzzled.
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The Best Free CX and Digital Marketing Courses
While in-person education is great, it's not the only way. Increase your employees' knowledge and skillsets with free digital marketing and CX courses online.
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Evaluating Elon Musk's Plan to Fix Twitter
Alex Roetter, who once ran Twitter engineering, evaluates the feasibility of Musk’s proposals.
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Customer Care Must Become More Social
Are you using social channels to promote your brand? We need to get better at building these customer relationships.
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