Articles
Tag: media (page 4)
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4 Ways Technology Is Influencing Social Media
What's ahead for social media? Will it continue to own our brains and sway us to make purchases? Or will technology allow more freedoms?
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Why Your Brand Should Care About Influencer Marketing
Influencer marketing is all the rage, but is it worth it for your brand? Find out.
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Permission Marketing: Best Practices in a New Age of Data
What is permission marketing, and how can it help you face marketing challenges in today’s privacy-focused world?
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How Brands Are Using Memes to Build Connection
Memes aren’t just a way to get a laugh (well, not completely). They’re also a tool brands can use to connect with their customers.
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Finding Your Target Audience Through Social Media
Today, influencer and content creator are two of the most sought after jobs. Not everyone can go viral, but everyone can make an impact.
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How CTV Will Influence the Next Wave of Analytics
What connected television is, what marketers should know and how its expanded profile is affecting analytics strategy.
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Be Like Chris: Empower Social Employee Personality Engagement
Brands can take the very powerful customer playbook of Chris, a Sam's Club employee and a real-life example of social employee personality engagement.
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How to Develop a Content Creation Strategy
Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience.
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What You Need to Know About Marketing on TikTok
Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you'll have to overcome.
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Why Strategy Is Not an Option in Content Marketing
Brands that don’t see desired results from content marketing often don’t have a documented strategy. Learn how to design an effective one.
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Is Ecommerce the Antidote to Ongoing Retailer Challenges?
It’s been a rough few years for retailers. But despite the ongoing challenges, some brands have found ways to thrive.
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Do Your Brand's Values Align With Those of Gen Z?
Gen Z is a digitally-savvy generation unlike any other. What does this generation truly care about, and how can you align with their values in a genuine way?
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Facebook Stares Down Its First Ever Revenue Decline
In April, Meta said it might post a quarterly revenue decline for the first time in its history. Next week, we’ll see the results.
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Using B2B Marketing Strategies to Grow Your Business
Discover all you need to know about B2B marketing, including the best channels and resources to use to captivate your target audience.
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