Articles
Tag: media (page 3)
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What Is Mastodon, the Red-Hot Open Source Twitter Rival
What is Mastodon and why should you care? Learn what Mastodon is, if it's safe, how to join, pick a server, find friends and more.
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What Brands Need to Know About Facebook Marketing
How brands can best use Facebook to reach their target audiences.
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Will the Musk Takeover Rescue or Wreck Twitter Marketing?
Although Elon Musk has tweeted that “Twitter’s commitment to brand safety is unchanged,” the business world remains unconvinced.
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Adventures in TikTok Marketing
TikTok is a traffic cannon with a fascinating algorithm. What I’ve learned after three weeks of experimentation.
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How TikTok Is Changing the Digital Marketing Game
Tick...Tick...Tick. Is time running out on your opportunity to effectively use TikTok? Not if you make wise investments.
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How Facebook's Thinking About Its War With TikTok
Social media has transformed, and Facebook along with it. Or at least it’s trying.
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Best Practices for a Productive Influencer/Brand Relationship
Influencers can enhance your branding efforts, but they can also cause damage if they go off the rails and don't adhere to contractual agreements.
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Mastering Brand Reputation Management in the Social Media Age
What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels?
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Are You Ghosting Your Customers?
How does ghosting work within the realm of customer experience? Did they ghost you? Did you ghost them?
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Elon Musk's Text Exchanges Show Twitter Deal Going off the Rails
Newly released text messages shine a light on how tech’s most powerful do business — and perhaps why Musk lost interest in Twitter.
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Deciding on the Best Social Media Platforms for Customer Connection
Brands have to know who their core customers are and understand which generations gravitate to which platforms.
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How to Ramp up Your Instagram Marketing Game
Instagram is a powerful marketing behemoth — if you know how to finagle some of its hidden features and highlights.
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In Delaware’s Kathaleen McCormick, Elon Musk Finds a Judge Who Means Business
Could a Delaware native who grew up just a few miles from the Chancery Court push Elon Musk to go through with his Twitter deal?
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How Influencers Help Build a Better Customer Experience
Social media platforms are introducing new features to attract and retain influencers. Here’s why and how marketers should too.
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