Articles
Tag: media
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Deciding on the Best Social Media Platforms for Customer Connection
Brands have to know who their core customers are and understand which generations gravitate to which platforms.
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How to Ramp up Your Instagram Marketing Game
Instagram is a powerful marketing behemoth — if you know how to finagle some of its hidden features and highlights.
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In Delaware’s Kathaleen McCormick, Elon Musk Finds a Judge Who Means Business
Could a Delaware native who grew up just a few miles from the Chancery Court push Elon Musk to go through with his Twitter deal?
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How Influencers Help Build a Better Customer Experience
Social media platforms are introducing new features to attract and retain influencers. Here’s why and how marketers should too.
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4 Ways Technology Is Influencing Social Media
What's ahead for social media? Will it continue to own our brains and sway us to make purchases? Or will technology allow more freedoms?
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Why Your Brand Should Care About Influencer Marketing
Influencer marketing is all the rage, but is it worth it for your brand? Find out.
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Permission Marketing: Best Practices in a New Age of Data
What is permission marketing, and how can it help you face marketing challenges in today’s privacy-focused world?
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How Brands Are Using Memes to Build Connection
Memes aren’t just a way to get a laugh (well, not completely). They’re also a tool brands can use to connect with their customers.
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Finding Your Target Audience Through Social Media
Today, influencer and content creator are two of the most sought after jobs. Not everyone can go viral, but everyone can make an impact.
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How CTV Will Influence the Next Wave of Analytics
What connected television is, what marketers should know and how its expanded profile is affecting analytics strategy.
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Be Like Chris: Empower Social Employee Personality Engagement
Brands can take the very powerful customer playbook of Chris, a Sam's Club employee and a real-life example of social employee personality engagement.
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How to Develop a Content Creation Strategy
Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience.
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What You Need to Know About Marketing on TikTok
Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you'll have to overcome.
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Why Strategy Is Not an Option in Content Marketing
Brands that don’t see desired results from content marketing often don’t have a documented strategy. Learn how to design an effective one.
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