Articles
Post.news is a newcomer to social media and promises to provide the masses with freedom, rules and a safety from controversial and often hate-filled rhetoric.
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When a social media influencer goes wrong, the connection to a brand could damage trust.
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While many of Musk's actions seem somewhat childish, the long-term impact on the company is still up for debate.
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What should you look for in a social marketing management platform? Quite a bit, it turns out.
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Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories.
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Brands have a lot to consider before they decide to leave Twitter. Here's how to think about it.
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2022 was a big year, with the metaverse, Twitter-alternative hopefuls and personalized marketing gone wrong. Here are Michelle Hawley's personal favorites.
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If earning a certification as a social media marketer could bump your annual salary up $20,000, you’d probably consider it.
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‘Likes’ are still welcomed, but social media platforms now realize that ‘likes’ must be reimagined with mental health concerns in mind.
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With TikTok expected to rake in $10 billion in ad revenue in 2022, a ban would likely have a serious effect on marketers and advertisers.
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With an ad free platform and a ban on certain commercial content, is the latest Twitter alternative, Hive Social, a marketing buzzkill?
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Yes, another Twitter alternative. Is this one worth the hype? Learn all about Hive Social, if it's safe to use and how it compares to Mastodon and Twitter.
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With a spate of backlash against certain celebrity social media influencers, what can marketers learn about influencer-branding?
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Reddit is unlike any of the other popular social media platforms, and marketing on Reddit must be approached with that in mind.
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