Articles
Tag: mdm
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How Master Data Management Can Help Tame the Data Governance Mayhem
Master Data Management (MDM) is becoming increasingly important for organizations looking to control and govern their data. Here's why.
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Is a Single Source of Data the Way Forward for Data Governance
With more data entering the enterprise, business leaders are looking at new ways to keep it under control. One way is through creating a single source of data.
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5 Master Data Management Trends to Watch
CIOs are looking to implement master data management (MDM) solutions to streamline the rapidly growing complexity and distribution of data.
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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs
How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
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Mastering Customer Consent in Advance of the GDPR
A master data management (MDM) strategy can help companies manage the customer consents required under the EU's General Data Protection Regulation (GDPR).
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GDPR Readiness Is All About the Data
Don’t look at compliance with the EU's pending data protection law as just a regulatory exercise, think of it as an opportunity to improve your customer data — and the customer experience.
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Putting Machine Learning to Work on Customer Data
Businesses large and small are being lured in by the potential of artificial intelligence (AI), machine learning (ML), deep learning and cognitive computing, while others are still trying to figure out how to tell them apart. It's easy to fall under the spell of technology that promises to solve all of your business
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RedPoint Global Adds Master Data Management to Customer Data Platform
RedPoint Global has announced new capabilities for its Customer Data Platform aimed at providing business users with "data stewardship" for real-time customer insights and actions. RedPoint Global's Customer Data Platform (CDP) combines automated master customer data and advanced matching algorithms.
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Gartner Names 4 Leaders in Enterprise Mobility Management MQ
This is the fourth year Gartner has published a Magic Quadrant for Enterprise Mobility Management (EMM) Suites, yet the analysts who wrote the report — Rob Smith, Bryan Taylor, Manjunath Bhat, Chris Silva, Terrence Cosgrove — shared an interesting observation: they still get inquiry calls about MDM (mobile device management)
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Personalization at Scale Depends on a Single Source of Customer Truth
According to the Association of National Advertisers, 83 percent of all organizations believe delivering relevant and personal experiences will differentiate their organizations.
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Put Reliable Customer Data at Your Employees' Fingertips
If you’re like me, you live and die by your smartphone apps. With them, our smartphones become a remote control for our daily lives.
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Master Data Management Helps You Fight Data Fragmentation & Tap Into Data's Value
Master Data Management (MDM) isn’t new, but marketers need it now more than ever before. As marketers, we have a multitude of tools to help us find prospects, manage messages across channels, follow web behavior and sell more effectively.
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Forrester: Enterprises Aren't Masters of Their Data Domains
Enterprises do a poor job of mastering their data — and that failure makes it difficult to personalize marketing and create a single view of the customer, Forrester analysts conclude in a report on master data management. The report (fee charged) was co-authored by Forrester analysts Michele Goetz, Gene Leganza, Shaun McGovern and
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Bad Customer Data Will Sabotage Your CRM Initiative
Imagine this: you've just completed a difficult migration from several legacy CRM systems to a modern, cloud-based application. You delivered on time and on budget. You’ve trained the marketing, sales and customer service teams to use the new system. By all accounts, the migration should be considered a success.
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