Articles
Tag: master data management
-
How Master Data Management Can Help Tame the Data Governance Mayhem
Master Data Management (MDM) is becoming increasingly important for organizations looking to control and govern their data. Here's why.
Continue reading...
-
Why Disconnected Data Grinds Customer Journeys to a Halt
For many organizations, each business unit has its own separate customer record, which makes it difficult to support and service customers.
Continue reading...
-
Building a Big Picture Customer Experience for Now and the Future
As new customer experience patterns continue to emerge, companies will need to revamp their strategies to align with the upper levels of the CX Hierarchy.
Continue reading...
-
Why Enterprise SaaS Companies Are Investing in Post-Sales Customer Experience
Any investments designed to put customers, and customer data, at the heart of the business will only help companies be more competitive in the future.
Continue reading...
-
5 Master Data Management Trends to Watch
CIOs are looking to implement master data management (MDM) solutions to streamline the rapidly growing complexity and distribution of data.
Continue reading...
-
5 Principles of Customer Data for 2019 and Beyond
Why does the pursuit of the 360-degree view of the customer remain so elusive?
Continue reading...
-
The Difference Between Quality of Data and Data Quality
Poor quality data causes marketers and businesses to lose out on opportunities and potentially open themselves up to risk.
Continue reading...
-
Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs
How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
Continue reading...
-
Mastering Customer Consent in Advance of the GDPR
A master data management (MDM) strategy can help companies manage the customer consents required under the EU's General Data Protection Regulation (GDPR).
Continue reading...
-
Putting Machine Learning to Work on Customer Data
Businesses large and small are being lured in by the potential of artificial intelligence (AI), machine learning (ML), deep learning and cognitive computing, while others are still trying to figure out how to tell them apart. It's easy to fall under the spell of technology that promises to solve all of your business
Continue reading...
-
RedPoint Global Adds Master Data Management to Customer Data Platform
RedPoint Global has announced new capabilities for its Customer Data Platform aimed at providing business users with "data stewardship" for real-time customer insights and actions. RedPoint Global's Customer Data Platform (CDP) combines automated master customer data and advanced matching algorithms.
Continue reading...
-
Personalization at Scale Depends on a Single Source of Customer Truth
According to the Association of National Advertisers, 83 percent of all organizations believe delivering relevant and personal experiences will differentiate their organizations.
Continue reading...
-
Put Reliable Customer Data at Your Employees' Fingertips
If you’re like me, you live and die by your smartphone apps. With them, our smartphones become a remote control for our daily lives.
Continue reading...
-
Great Customer Experiences Start with Operational Excellence
The biggest factor impacting the customer experience isn't the front-line employees or the last touch customer-facing applications — it's the operational systems buried a few layers down in the enterprise architecture. Companies often misinterpret customer experience to mean the experience at the last touchpoint.
Continue reading...
Displaying 1-14 of 25