Articles
Tag: martijn van berkum
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The Six Capabilities Any Customer Engagement Solution Should Have
Customer engagement can be compared to hanging out with your best friend: the better you know each other, the more fun you will have and the more engaging your time spent together will be.
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Web CMS vs. Best of Breed Solutions
For years, Web CMS vendors wanted you to believe that you have to consolidate all your websites into one platform. It's true, there is much logic in doing that. The Web CMS (WCM) vendor provides an incredible amount of tooling for content authoring, content management and content delivery.
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Responsive Web Design is the Wrong Paradigm
Responsive Web Design is hot. With the rise of all kinds of devices like mobile phones, tablets, internet-TVs, all kinds of form factors for laptops and PCs, the traditional way of designing websites needed to be changed.
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Privacy vs. Permission-based Marketing
With the coming cookie law in Europe, the Do Not Track header option added to future browsers, default rejection of third party cookies in more and more browsers and several high profile security and privacy breaches of big organizations, fear around the privacy theme
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Upcoming Revolution in Web Content Management
Web Content Management is in a state of flux. It was traditionally aimed at the web. But now, with the rapidly increasing number of channels that are only partly "web" related from a technological and conceptual viewpoint (Twitter, Youtube, Facebook, Mobile apps), Web CMS vendors are moving to try to
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Mobile Apps & Web CMS: On a Collision Course or Major Synergy Value?
For companies with robust Web CMSs, the move to a mobile app brings up many challenges to create consistent and seamless customer experiences. For the last ten years, the predominant online channel and platform for online communication was the Web. And with it, the technology to manage this: Web CMSs.
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Customer Experience: How to Solve the Problem of Multiple Customer Data Silos
Remember the good old days when your customer only used a few channels to make a purchase? Collecting customer data back then was relatively easy.
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CEM: The Customer is King, Not Content, and he's Switching Channels
Cross-channel marketing sounds simple enough; engage with your customers across different channels. Personalize your message; adapt it to your customers’ intentions, behavior and thoughts. Although in theory this sounds simple, in practice it’s nothing more than a revolution.
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WEM: Multi-Channel Marketing vs. Cross-Channel Marketing
The words multi-channel and cross-channel are used interchangeably, and while from an outside perspective they seem to have the same meaning, there is a subtle but very important difference between them.
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