Articles
Tag: #martech (page 3)
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Building Blocks for Voice of the Customer 3.0
Brands can no longer rely on surveys alone to understand customers. As the digital landscape changes, companies must adapt to preserve voice of the customer.
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3 Key Benefits of AI in the Call Center
Does AI make a difference in call centers? Experts say yes. Learn the benefits of AI and why the tech has earned a permanent seat in the industry.
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Tableau Introduces Tableau Cloud, Oracle Updates Oracle Service, More CX News
Tableau unveils publicly shared dashboards, Quantum Metrics offers up more CX data, Pega partners with Celebrus for AI-backed CDP offerings and more news.
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Vimeo Now Makes Videos More Discoverable
Vimeo automatically optimizes movies for search to enhance user and site views.
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A Guide to Understanding the Digital Economy (and Thriving in It)
The digital economy is overtaking traditional markets, and it’s spurring a multitude of benefits. But not all industries are seeing those benefits equally.
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5 Insights Into the 9,932-Marketing Technology Landscape
The Martech Landscape is out. What are the key findings for marketers?
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Movable Ink Secures $55M at $1.3B Pre-Money Valuation After Record Growth
Movable Ink is the newest firm to enter this list of 25 after receiving $55 million in Series D funding.
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Why Tech Stocks Are Crashing and Burning
The market seeks profits, not promises, as a hope-fueled bull market sputters.
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Integrate Debuts Social and Cross-Channel Insights
Integrate releases new marketing features that enable insights into social campaigns.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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Top Use Cases for AR: Entertain, Educate, Evaluate
Augmented reality goes beyond gaming. You can also use it to create immersive customer experiences and influence your bottom line.
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How to Use Gartner Hype Cycles to Evaluate Emerging Technologies
With a host of technologies to choose from, how can you know which is best for your business? Thanks to Gartner's Hype Cycles, you no longer have to guess.
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Experify Raises $4M Seed Round to Build Experiential Reviews as a Service Platform
Experify raises $4M to expand its scalable word-of-mouth network that connects buyers with local product owners.
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Medallia Acquires CXTeam, Expands Latin American Presence
Medallia gains global leadership in one of the world's fastest-growing customer experience markets with the acquisition of CXTeam.
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