Articles
Tag: #martech
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Have Martech and Marketing Become Synonymous?
Today’s marketing technology is incredibly powerful and is only getting more powerful. Should it power your marketing?
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Google's Winning Business Intelligence Pieces: Looker and BigQuery SQL
Google's new product changes add another valuable business intelligence integration in the marketplace.
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4 Takeaways From Uniform's DXC Assembly Conference
The market has shifted, and the pendulum has swung between developers and marketers. Where does your digital team land?
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Marketing Technology Expands as Composable Business Models Are Embraced
So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results.
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What Is Marketing Automation and How Does It Help Marketers?
An in-depth look at marketing automation software, its benefits, features and best practices for marketers wishing to implement it.
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For Real? Which Half of My Marketing Budget Is Wasted?
Should marketers spend time trying to figure out what part of their budgets might be going down the tubes, or is it worth the effort?
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Defining Your Marketing Technology Philosophy
When it comes to martech, organizations that don’t have a strong philosophy find it hard to make strategic decisions.
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Teaching Martech to the CMO's Team — Essential Skills 2023
How to best prepare your martech team members to keep up with the ongoing digital transformation.
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Should Marketing Leave Martech Management to IT?
The reality is some tasks will be IT, and some will be marketing when it comes to martech management. How should they work together?
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How AI Can Influence Customer Decisions, Help Maximize Growth
The pandemic may have accelerated many organizations’ martech transformation efforts, but the playbook still has its challenges.
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What’s SMS Got to Do With Conversational AI?
SMS has been around for a while — and it’s only getting smarter. How can you use this communication method in your marketing efforts?
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4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support
Many of today’s marketing processes are powered by AI and machine learning. Discover how these technologies are shaping the future of customer experience.
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Is It Really Time for Customer Experience Professionals to Explore the Metaverse?
The metaverse is here. But is it really here for brands and customer experience professionals?
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The 6 Must-Have, Must-Change Martech Categories for 2022
It’s no longer just about the martech stack. It’s about the CX stack, the tried-and-true methods for engaging customers you don’t want to forget about.
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