Articles
A break-even analysis can help you determine the future success of your business — or even a single product. Learn how to use it in your operations.
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In the B2B space, ABM is an alternative approach to marketing that can be likened to fishing with a spear as opposed to casting out a wider net.
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AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too.
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Salesforce debuts NFTs in beta, Qualtrics releases tool for student experience, Genesys plans to improve contact centers and more news.
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Google has been refining Data Studio to provide better blending capability and more flexibility in combining data.
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More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences.
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The actuality of the metaverse may be a few years away in some estimates, but that's not the case for the NFL.
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When done wrong, personalization can make people fear for their privacy. And customers that experience bad personalization are willing to do something about it.
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CMSWire Managing Editor Dom Nicastro has the customer experience tales from Nashville this week at Forrester's CX North America conference.
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With all of the tech available to assist digital transformations, it’s easy for CX to get lost in the shuffle. These five tips ensure CX stays at the forefront.
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FotoWare, an Oslo, Norway-based Digital Asset Management (DAM) solution provider, has acquired DAM vendor Picturepark.
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To understand and cater to today’s constantly-connected customers, brands must look at the entire connected customer journey, not just individual touchpoints.
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Personalization based on audience segmentation is no longer enough for today’s consumers. Learn how you can use hyper-personalization to boost CX and drive ROI.
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Hootsuite has a new TikTok integration from joining the social media company's marketing partner program.
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