Articles
Tag: marketing (page 7)
-
Predict Business Success With the Break-Even Analysis
A break-even analysis can help you determine the future success of your business — or even a single product. Learn how to use it in your operations.
Continue reading...
-
ABM in 2022: Make It the Year of Smarter Account Based Marketing
In the B2B space, ABM is an alternative approach to marketing that can be likened to fishing with a spear as opposed to casting out a wider net.
Continue reading...
-
Can AI Marketing Transform Your Business?
AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too.
Continue reading...
-
Salesforce Releases Controversial NFT Cloud, Genesys Unveils Customer Journeys, More
Salesforce debuts NFTs in beta, Qualtrics releases tool for student experience, Genesys plans to improve contact centers and more news.
Continue reading...
-
How Google Improved Data Blending in Google Data Studio
Google has been refining Data Studio to provide better blending capability and more flexibility in combining data.
Continue reading...
-
How Augmented Reality Will Impact Marketing in the Multiverse
More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences.
Continue reading...
-
Time for Metaverse Customer Experiences? NFL Says 'Yes'
The actuality of the metaverse may be a few years away in some estimates, but that's not the case for the NFL.
Continue reading...
-
5 Ways Transparent Personalization Can Win Over Customers
When done wrong, personalization can make people fear for their privacy. And customers that experience bad personalization are willing to do something about it.
Continue reading...
-
Heard in Nashville: Customer Experience, Employee Experience, Everything in Between
CMSWire Managing Editor Dom Nicastro has the customer experience tales from Nashville this week at Forrester's CX North America conference.
Continue reading...
-
5 Ways to Keep CX at the Middle of Digital Transformation
With all of the tech available to assist digital transformations, it’s easy for CX to get lost in the shuffle. These five tips ensure CX stays at the forefront.
Continue reading...
-
European Companies FotoWare, Picturepark Combine DAM Forces
FotoWare, an Oslo, Norway-based Digital Asset Management (DAM) solution provider, has acquired DAM vendor Picturepark.
Continue reading...
-
Connected Customers, Connected Data, Connected Journeys
To understand and cater to today’s constantly-connected customers, brands must look at the entire connected customer journey, not just individual touchpoints.
Continue reading...
-
4 Methods for Hyper-Personalization That Get Results
Personalization based on audience segmentation is no longer enough for today’s consumers. Learn how you can use hyper-personalization to boost CX and drive ROI.
Continue reading...
-
Hootsuite Joins TikTok's Marketing Partner Program
Hootsuite has a new TikTok integration from joining the social media company's marketing partner program.
Continue reading...
