Articles
Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.
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Leading the customer experience news train this week is Medallia's acquisition of Mindful and Sitecore's XM Cloud release.
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TikTok is on fire. But don't count out YouTube, ever, for gaining user attention via video.
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How will marketing and advertising technologies (or madtech) need to change to account for the metaverse?
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Agility is no longer an option, and agile marketing and CX organizations and businesses are best set up to weather whatever storms may be on the horizon.
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Artificial Intelligence has its use cases in marketing, but many marketers remain uneducated or are just beginning to understand its impact.
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The retail media space is seeing big changes and, with it, retailers and ecommerce brands have opportunities to reach audiences in new data-driven ways.
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With recessions, brands will be challenged to compete against low-cost competitors and customer spending pullbacks.
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CX Decoded caught up with Kathleen Schaub to discuss marketing and customer experience in a volatile world with lots of change.
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Today's ecommerce marketers have a lot of data to look at. Which metrics matter the most? And are you focusing on the right ones?
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Brands that want to take a stand on social issues and connect with similar-minded customers must focus on one thing: authenticity.
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Social media — a great way to connect with friends, promote events and discover new businesses. But is it also a hazard to your health?
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Qualtrics finds metaverse could become no. 1 marketing channel, MACH Alliance appoints Holly Hall as managing director, Konnecto Raises $21M, more news.
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Omnichannel marketing is the key to meeting customers where they’re at and ensuring cohesive experiences across channels and devices.
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