Articles
Tag: marketing (page 4)
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The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do
Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.
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Medallia Acquires Mindful, Sitecore Launches Experience Manager Cloud, More CX News
Leading the customer experience news train this week is Medallia's acquisition of Mindful and Sitecore's XM Cloud release.
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TikTok vs. YouTube: Who Wins the Video Game for 2022?
TikTok is on fire. But don't count out YouTube, ever, for gaining user attention via video.
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Madtech Meets the Metaverse: A Marketer’s Guide
How will marketing and advertising technologies (or madtech) need to change to account for the metaverse?
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Agility Is No Longer Optional in Business
Agility is no longer an option, and agile marketing and CX organizations and businesses are best set up to weather whatever storms may be on the horizon.
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Marketers Uneducated, Untrained for Artificial Intelligence
Artificial Intelligence has its use cases in marketing, but many marketers remain uneducated or are just beginning to understand its impact.
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How Retail Media Is Powering Smarter Contextual Marketing
The retail media space is seeing big changes and, with it, retailers and ecommerce brands have opportunities to reach audiences in new data-driven ways.
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Cheap Beer and Recessions: How to Survive and Thrive With Exceptional Customer Experience
With recessions, brands will be challenged to compete against low-cost competitors and customer spending pullbacks.
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CX Decoded Podcast: Marketing and CX in a VUCA World
CX Decoded caught up with Kathleen Schaub to discuss marketing and customer experience in a volatile world with lots of change.
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Ecommerce Metrics: Which Numbers Matter the Most?
Today's ecommerce marketers have a lot of data to look at. Which metrics matter the most? And are you focusing on the right ones?
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How to Make Your Social Outreach More Genuine and Organic
Brands that want to take a stand on social issues and connect with similar-minded customers must focus on one thing: authenticity.
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Is Social Media Ruining Our Lives?
Social media — a great way to connect with friends, promote events and discover new businesses. But is it also a hazard to your health?
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Qualtrics Finds Marketers Like the Metaverse, Konnecto Raises $21M, More News
Qualtrics finds metaverse could become no. 1 marketing channel, MACH Alliance appoints Holly Hall as managing director, Konnecto Raises $21M, more news.
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How Omnichannel Marketing Feeds Into Stronger Customer Experiences
Omnichannel marketing is the key to meeting customers where they’re at and ensuring cohesive experiences across channels and devices.
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