Articles
Tag: marketing (page 3)
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What Is a Content Refresh and How Do You Do Them?
By refreshing your past content, you may trigger new performance results and drive traffic without having to write an entirely new article.
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How Digital Voice Technology Is Changing Customer Service
AI-driven voice technology allows companies to improve customer and employee experience alike. But is it something customers want?
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Build a Buyer Persona in 5 Steps
Want to reach the right people with the right message at the right time? Buyer personas could be the answer.
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Facebook Stares Down Its First Ever Revenue Decline
In April, Meta said it might post a quarterly revenue decline for the first time in its history. Next week, we’ll see the results.
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CX Is Changing. Is Your Martech Changing With It?
Brands that want to be successful in customer experience will have to adapt their martech models to become more agile.
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How Customer Personas Fuel Good Content
Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively.
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Why Visual Storytelling Is Important to Brand Messaging
Picking the right visualizations for powerful brand messaging is just the start. Here's how visual storytelling can help brands and marketers.
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3 Ways Sentiment Analysis Can Improve the Customer Experience
Expectations are high when it comes to customer service and experience. That’s why brands are turning to automated sentiment analysis for help.
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Microsoft Debuts Contact Center Platform, Contentsquare Closes $600M, More CX News
Microsoft gets into the contact center ring, Webflow hires COO, Nextiva releases next-generation Workhub, Pecan debuts one-click model deployment, more CX news.
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Using B2B Marketing Strategies to Grow Your Business
Discover all you need to know about B2B marketing, including the best channels and resources to use to captivate your target audience.
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How to Be a Digital Transformation Champion
The post-pandemic explosion of digital data poses significant challenges to brands that want to remain competitive in this digital economy.
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Do Your Customers Trust Your AI?
AI offers up a mixed bag of risks and advantages. Here’s what your customers expect when you use it.
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Ending the Marketing Centralization vs. Decentralization Tug-of-War
Marketing is complex. But organizations don't have to choose between decentralized and centralized marketing. There's a better way.
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Moving to Connected Marketing a Must in the Digital-First World
Connected marketing allows customer-centric companies to meet their audiences wherever they are.
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