Articles
Tag: marketing technology
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Making the Case for MACH Architecture
Is MACH the answer to tame the digital madness?
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Have Martech and Marketing Become Synonymous?
Today’s marketing technology is incredibly powerful and is only getting more powerful. Should it power your marketing?
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Google's Winning Business Intelligence Pieces: Looker and BigQuery SQL
Google's new product changes add another valuable business intelligence integration in the marketplace.
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4 Takeaways From Uniform's DXC Assembly Conference
The market has shifted, and the pendulum has swung between developers and marketers. Where does your digital team land?
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Marketing Technology Expands as Composable Business Models Are Embraced
So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results.
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For Real? Which Half of My Marketing Budget Is Wasted?
Should marketers spend time trying to figure out what part of their budgets might be going down the tubes, or is it worth the effort?
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Defining Your Marketing Technology Philosophy
When it comes to martech, organizations that don’t have a strong philosophy find it hard to make strategic decisions.
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Teaching Martech to the CMO's Team — Essential Skills 2023
How to best prepare your martech team members to keep up with the ongoing digital transformation.
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Should Marketing Leave Martech Management to IT?
The reality is some tasks will be IT, and some will be marketing when it comes to martech management. How should they work together?
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How AI Can Influence Customer Decisions, Help Maximize Growth
The pandemic may have accelerated many organizations’ martech transformation efforts, but the playbook still has its challenges.
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18 Years in Marketing. One Company. Four Big Lessons.
Approaching 20 years in marketing and sales roles at the same company, there may be a few lessons learned. Here are four.
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Want to Tame the Martech Chaos? Admit Your Addiction
We’ve come to believe that software solves most problems. And while it often helps, it does no good when business needs aren't considered first.
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Why Is Marketing Technology Often Discarded and Replaced?
Martech is often much like fast fashion: cheap, easily replaced, quickly forgotten and of dubious quality.
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CX Is Changing. Is Your Martech Changing With It?
Brands that want to be successful in customer experience will have to adapt their martech models to become more agile.
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