Articles
Tag: marketing technology
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CX Decoded Podcast: Marketing, Customer Experience Technology Leadership
CX Decoded catches up with digital marketing technology leader Chris O'Brien on managing martech stacks and processes.
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5 Insights Into the 9,932-Marketing Technology Landscape
The Martech Landscape is out. What are the key findings for marketers?
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What Martech Buyers Need to Know About Products, Platforms and Ecosystems
Here’s a buyer-friendly exploration of what martech terms mean and how to put them into perspective in the context of martech investments.
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Why Markets Is the New 'M' in CMO
We take a look at some of the areas and influences of the market that CMOs should be paying attention to, and it's not just customers.
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Is It Time to Retire the Term Digital Transformation?
Is it fair to say we’ve digitally transformed and are now on a new path of technology evolution?
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Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand.
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CX Decoded Podcast: Scott Brinker on Rise of Low- and No-Code in Marketing Tech
CX Decoded Podcast caught up with Scott Brinker, creator of the Martech Supergraphic, to discuss the emergence of no- and low-code in marketing technology.
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Cloudinary Acquires Video Software Provider Indivio
Cloudinary has acquired Indivio, which provides video software for personalized marketing experiences.
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CX Decoded Podcast: Candid Tales With Marketing Leader Tom Wentworth
CX Decoded caught up with Tom Wentworth for the opener of Season 2 to discuss all things marketing leadership and technology.
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Is Marketing Facing a Tech Knowledge Deficit?
A recent survey found only 22% of CMOs have a clear understanding of the importance, use and benefits of technology. Does this ring true?
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6 Best Practices That Will Improve Your Digital Marketing Strategy
It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must
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Opening Up the Email Marketing Engine to Artificial Intelligence
The artificial intelligence use case for email marketing is gaining steam. How are marketers putting it to use?
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Google's Newest Fine Turns up the Heat for Big Tech in Europe
Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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