Articles
CX Decoded catches up with digital marketing technology leader Chris O'Brien on managing martech stacks and processes.
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The Martech Landscape is out. What are the key findings for marketers?
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Here’s a buyer-friendly exploration of what martech terms mean and how to put them into perspective in the context of martech investments.
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We take a look at some of the areas and influences of the market that CMOs should be paying attention to, and it's not just customers.
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Is it fair to say we’ve digitally transformed and are now on a new path of technology evolution?
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Is too much data hurting your marketing strategy? Learn how to cut through the deluge to find meaningful metrics, gain better insights and grow your brand.
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CX Decoded Podcast caught up with Scott Brinker, creator of the Martech Supergraphic, to discuss the emergence of no- and low-code in marketing technology.
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Cloudinary has acquired Indivio, which provides video software for personalized marketing experiences.
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CX Decoded caught up with Tom Wentworth for the opener of Season 2 to discuss all things marketing leadership and technology.
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A recent survey found only 22% of CMOs have a clear understanding of the importance, use and benefits of technology. Does this ring true?
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It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must
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The artificial intelligence use case for email marketing is gaining steam. How are marketers putting it to use?
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Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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