Articles
Tag: marketing technology
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Finding the Goldilocks Zone of Marketing Measurement
Discovering the right marketing metrics is like finding the perfect bowl of porridge. Too many metrics overwhelm and too few lack insight.
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The Dream: Progressive Composable Digital Experience Rollouts
How to avoid pitfalls and deliver a smart, composable implementation.
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2022 CMSWire Contributors of the Year: Anita Brearton
A profile of Founder/CEO and Co-CMO of CabinetM Anita Brearton — one of CMSWire's top contributors of 2022.
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Are You Measuring Your Martech Correctly? Really?
The goal of composable digital experience platforms (DXPs) is to unify the customer and employee digital technology experiences that lead to impact.
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Trends Shaping Martech Strategy in 2023
Getting a handle on new commerce and ad technologies, data privacy issues and forging a closer collaboration with IT will be key.
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Making the Case for MACH Architecture
Is MACH the answer to tame the digital madness?
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Have Martech and Marketing Become Synonymous?
Today’s marketing technology is incredibly powerful and is only getting more powerful. Should it power your marketing?
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Google's Winning Business Intelligence Pieces: Looker and BigQuery SQL
Google's new product changes add another valuable business intelligence integration in the marketplace.
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4 Takeaways From Uniform's DXC Assembly Conference
The market has shifted, and the pendulum has swung between developers and marketers. Where does your digital team land?
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Marketing Technology Expands as Composable Business Models Are Embraced
So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results.
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For Real? Which Half of My Marketing Budget Is Wasted?
Should marketers spend time trying to figure out what part of their budgets might be going down the tubes, or is it worth the effort?
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Defining Your Marketing Technology Philosophy
When it comes to martech, organizations that don’t have a strong philosophy find it hard to make strategic decisions.
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Teaching Martech to the CMO's Team — Essential Skills 2023
How to best prepare your martech team members to keep up with the ongoing digital transformation.
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Should Marketing Leave Martech Management to IT?
The reality is some tasks will be IT, and some will be marketing when it comes to martech management. How should they work together?
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