Articles
Tag: marketing technology landscape
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Avoid Impulse Buys when Shopping for Marketing Technology
My wife's shopping approach is pretty simple: she sees something she wants and buys it. And, if one of her friends has it, that's a no-brainer. She needs it, too. Marketers can't be like my wife when choosing technology. As they stare into the 1,876-vendor abyss, marketers need to do
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Honey, Did We Shrink the Marketing Technology Landscape?
Don't be intimidated by Scott Brinker's latest marketing technology landscape. Many of the 1,876 vendors will fold, others will merge and be acquired and the landscape will shrink because of it, some industry players told CMSWire. "Many will fail," said Charles Nicholls, senior vice president of product strategy for
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The Marketing Tech Landscape Isn't As Scary As You Think
"Please, make the bad chart go away," I've heard more than one marketer plead. I've been mapping the marketing technology landscape for the past five years. It's mostly a labor of love.
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Marketing Tech Landscape: 'Inspiring, Frightening' [Infographic]
Almost 2,000 technology demos and requests for proposals. Why not? Your team can handle it. The landscape for marketing technology has exploded in the past year, nearly doubling to more than 1,800 software vendors. Scott Brinker is the guy who's chronicled this tech climb. He's the author of the Chief Marketing Technology Blog,
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Hey, Marketer: Stop Thinking About Vendors First
Crash Davis in Bull Durham gave the best advice to a pitcher on a baseball mound: Don't think. "You just got lesson number one," the veteran Minor League catcher (played by Kevin Costner ) told his rookie pitcher. "Don't think. It can only hurt the ball club.
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Marketing Software Selection: Find Your IT Champion
The marketing technology landscape is crowded, for sure. But too crowded? That's a different question, said Lori Wizdo, principal analyst and marketing automation specialist for Forrester Research. "There are many, many different processes that are performed by the marketing organization," Wizdo told CMSWire. "These processes comprise many many different tasks.
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Remedies for 947 Marketing Software Vendor Headaches
So we know now the marketing technology landscape is jam-packed with 947 vendors. At least that. Now as a digital marketer you have to figure out what to do with it.
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Digital Marketing Files: Crowded Technology Landscape? Bring It On!
The flooded market was represented in Scott Brinker's latest Marketing Technology Landscape, which determined there were 947 marketing software vendors out there split into 43 categories around six major classes. And we trust the landscape's even bigger than that.
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